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These Lipsticks Get ALL The Complements!

100% PURE heard your pleas for more nude, brown, and neutral toned lipstick shades - they have just expanded their famous Cocoa Butter Matte Lipsticks and Fruit Pigmented Pomegranate Oil Anti Aging Lipstick with twelve new lipsticks: caramels, buttery toffee, and dusty taupes are the latest beauty trend and there’s no need to trade health for beauty.

new 100% pure lipstick

New Cocoa Butter Matte Lipsticks Shades

If you are a matte lipstick lover who loves endless combinations of beautiful dusty rose or neutral brown hues? Look no further than the newly expanded 100% PURE Cocoa Butter Matte Lipstick Collection. There are 7 new matte lipstick shades, equipped with shade names inspired by stunning desert flora.

The rich fruit pigmented semi-matte lipsticks have been a top-seller since their launch last fall, and for good reason!

“Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas,"
says Susie Wang, co-founder of 100% PURE.

Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. These natural lipsticks have a velvety, hydrating base of cocoa butter and shea butter to moisturize your pout. Did you know that our Cocoa Butter Matte Lipsticks are also vegan and gluten free? Rice powder and pure cocoa butter were key ingredients in achieving that natural, perfect matte finish.

100% pure cocoa matte lipstick swatches

SHOP THE NEW SHADES

100% pure cassia lipstick swatch

Cocoa Butter Matte Lipstick: Cassia >

100% pure mirage matte lipstick swatch

Cocoa Butter Matte Lipstick: Mirage >

 
100% pure cacti matte lipstick swatch

Cocoa Butter Matte Lipstick: Cacti >

100% pure nopal lipstick swatch

Cocoa Butter Matte Lipstick: Nopal >

100% pure winecup matte lipstick swatch

Cocoa Butter Matte Lipstick: Winecup >

 
100% pure sahara matte lipstick swatch

Cocoa Butter Matte Lipstick: Sahara >

100% pure sahara matte lipstick swatch

Cocoa Butter Matte Lipstick: Mojave >


New Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades

Chock-full of potent fruit pigment (and not to mention vitamin c and tons of anti-aging antioxidants), pomegranates are 100% PURE’s top darling in the fruit category. Super moisturizing pomegranate oil is expertly blended into a creamy base of shea butter to create a super concentrated anti-aging formula that keeps your lips soft and boasts long lasting color. Conventional lipsticks are made with synthetic chemicals, dyes, preservatives or toxins: basically everything you want to keep away from your lips! These natural fruit pigmented lipsticks are long lasting and healthy: truly the best of both worlds!

100% pure fruit pigmented lipstick swatches

SHOP THE NEW SHADES

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Clover

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Clover >

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee Balm

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee Balm >

 
Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Zinnia

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Zinnia >

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Thistle

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Thistle >

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Buttercup

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Buttercup >

 

How To Find Out Your Skin Undertone?

No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.

The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing; rules need not apply when it comes to beauty! Check out the basic skin tone breakdown below (it’ll help you navigate the guide above):

  • COOL SKIN TONES: Pink, Blue undertones
  • WARM SKIN TONES: Yellow, Golden undertones
  • OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones