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Do you wonder what actually colors your lipstick? Well we’ve traded traditional toxic chemicals for vitamin-packed fruit dyed makeup, because we believe the combo of beauty and brains will never go out of style.

100% Pure®
100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing...
100% Pure®
Antioxidant and vitamin packed lipstick. Anti-aging, super moisturizing lipstick concentrated with pomegranate oil and shea butter to keep lips super soft and youthful. Colored from...