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Fruit Pigmented makeup, skincare, hair and body care.


100% PURE® isn’t just their name. Or just their ingredient list. 100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. 

NON-TOXIC | VEGAN | FRUIT-PIGMENTED | CRUELTY-FREE | NATURAL