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Pure minerals from nature. That's all you're going to find in Alima Pure's mineral makeup products.


Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. Your makeup should be able to do many things at once, just like you.

Alima Pure is a luxurious, natural, mineral makeup brand. Alima Pure is also cruelty-free where none of their products or ingredients are tested on animals and they do not sell in countries that require animal testing. Almost all of Alima Pure‘s mineral makeup are vegan and do not contain any animal-derived ingredients with the exception of a few cosmetics which contain beeswax, carmine, or lanolin.

Alima Pure
$32.00
$32.00
Illuminating loose mineral powder to brighten and accentuate the complexion by imparting a healthy natural glow. Not tested on animals. Vegan. Formulated without: nuts, gluten,...
Alima Pure
$32.00
Enhance and brighten your complexion while minimizing discoloration, redness, and hyperpigmentation. Not tested on animals. Vegan. Formulated without: nuts, gluten, fragrance, silicone, parabens, sulfates, synthetic...
Alima Pure
$45.50
A lightweight pressed mineral powder with a velvety, matte finish in a refillable compact for easy, on-the-go application with a soft sponge applicator Pressed Foundation...
Alima Pure
$4.00
The perfect companion to our Natural Definition Eye Pencils and Natural Definition Brow Pencils. Keep all of your pencils on point with this sleek and...
Alima Pure
$13.00
$13.00
Three flat, foldable makeup sponges, each with a flocked side and a porous side for easy, diffused blending. The flocked side holds product for fuller...
Alima Pure
$50.50
Staple brush for expertly blended coverage and a polished finish Silky Taklon bristles blend foundation for light to medium buildable coverage. Pairs with Satin Matte...
Alima Pure
$46.50
Essential tool for sheer application and diffused color blending Featuring velvety duo-fiber bristles, It pairs perfectly with Satin Matte Blush, Luminous Shimmer Blush, Bronzer, Radiant...
Alima Pure
$46.50
$46.50
Dense domed bristles blend and buff face powders to create a smooth, even finish. The bristles blend face powders for enhanced control and buildable coverage....
Alima Pure
$46.50
The ideal brush for achieving buildable, evenly-blended Liquid Silk Foundation coverage The tip of the brush builds up coverage under your eyes, and easily blends...
Alima Pure
$46.50
Densely packed bristles offer medium-to-full coverage and sculpting It evenly builds fuller foundation coverage of your Satin Matte Foundation or Pressed Foundation with Rosehip Antioxidant...
Alima Pure
$46.50
$46.50
Smooth, flexible bristles for a soft flush of color Fluffy bristles designed to fit the apples of your cheeks provide expert blush and bronzer application....
Alima Pure
$24.00
$24.00
A spiral-bristled brush for grooming brows and defining eyelashes It combs and shapes the brows to frame the face. Use upward, outward strokes to lift...
Alima Pure
$33.50
The ideal multi-tasking brush for blending in small areas Fluffy, tapered bristles give a diffused, silky finish that adds natural lightness to the cheekbones, brow...
Alima Pure
$33.50
The essential tool for under eye and spot coverage Tapered bristles help to neutralize and cover dark circles, blemishes, and redness. Pairs perfectly with our...
Alima Pure
$33.50
A must-have multitasking brush for naturally defined brows and eyes. The angled and firm bristles make this brush the go-to for a clean line, smoky...
Alima Pure
$33.50
Angled fluffy bristles for expert eyeshadow blending Diffuse and blend eyeshadow for a dramatic or subtle finish with angled bristles that hug the contours of...
Alima Pure
$33.50
Domed bristles to fit the natural contour of the eye, to enhance and contour It's perfect for creating a smoky finish or a dramatic pop...
Alima Pure
$33.50
Designed for precise eyeliner application, targeted concealer coverage, or long-lasting lip color The short, tapered bristles are perfect for ultra-precise tight lining and for long-lasting...
Alima Pure
$33.50
The go-to multipurpose eyeshadow brush for gently sweeping pigment onto the lids and browbone Dense fluffy bristles deliver a subtle wash of color across the...
Alima Pure
$18.50
$18.50
A sheer, moisturizing, buttery lip balm that conditions lips with a healthy wash of hydrating color Lightly scented with natural peppermint oil, Lip Tints moisturize,...
Velvet Lipstick Velvet Lipstick
New
Alima Pure
$34.50
Rich Color. Clean Ingredients. Introducing Velvet Lipstick. Made with a luxe blend of natural oils and waxes, it moisturizes and saturates your lips in rich,...
Alima Pure
$26.50
$26.50
Prepares the eye area for eye makeup by helping eyeshadow adhere to the lid, so it lasts longer and never budges. Not tested on animals....
Alima Pure
$29.50
A richly-pigmented, high-performance mascara that defines and enhances lashes beautifully Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush....
Alima Pure
$24.00
A creamy, blendable pencil designed to fill and define eyebrows. The precise application is great for subtle enhancement to bold definition. It glides on easily,...
Alima Pure
$24.00
A long-lasting, natural eyeliner pencil Made with soothing natural oils, waxes, and Chamomile extract to protect the delicate eye area. This eyeliner glides on smoothly,...
Alima Pure
$18.50
A rich and silky loose mineral eyeshadow with a subtle shimmer that glides on smoothly and blends with ease Not tested on animals. Vegan. Formulated...
Alima Pure
$18.50
A softly luminous, loose-mineral eyeshadow, Pearluster Eyeshadow can be applied dry for a subtle glow or damp for bolder color payoff with a metallic effect....
Alima Pure
$18.50
Richly-pigmented and versatile  Satin Matte Eyeshadow has buildable coverage that can be subtle or bold. You decide. This natural, loose-mineral eyeshadow can also be used...
Alima Pure
$24.00
The refill pan for our Pressed Eyeshadow with a lustrous, creamy powder texture. The silky-smooth powder blends easily for a weightless, long-lasting finish on the lids...
Alima Pure
$34.50
A creamy powder texture in a sleek refillable compact. The silky-smooth powder blends easily for a weightless, long-lasting finish on the lids or as a...
Alima Pure
$32.00
Define and accentuate your cheeks with a healthy wash of color. Pure, luscious and richly pigmented, our Loose Mineral Blush comes in two finishes in...
Alima Pure
$32.00
$32.00
Create the illusion of summer all year round with this blendable, buildable loose mineral bronzer with a lightweight, natural-looking finish Not tested on animals. Vegan....
Alima Pure
$61.50
Preps the face, creating the base for smooth long-lasting makeup application It prevents creasing and fading for a shine-free finish. Smooth + Prime is formulated...
Alima Pure
$32.00
A fusion of highlighter and translucent loose finishing powder It brightens the skin and creates natural luminosity. Use it all over for a luminous, dewy,...
Alima Pure
$20.00
$20.00
A weightless, velvety loose powder mineral concealer  Perfect for providing extra coverage to areas of discoloration and under the eyes, while soothing minerals and gentle...
Alima Pure
$26.50
A refill pan of our Cream Concealer. It provides comfortable, full-coverage right where you want it. It’s made with hydrating, vitamin-rich ingredients that hydrate the...
Alima Pure
$37.50
A comfortable, full-coverage concealer that gives you coverage right where you want it. Cream Concealer minimizes dark circles, balances redness, hides blemishes, and reduced the...
Alima Pure
$38.50
A refill for our Pressed Foundation with Rosehip Antioxidant Complex. Includes one pressed powder pan and one replacement sponge to slip into our magnetized pressed...
Alima Pure
$32.00
Perfect for all skin types This translucent loose mineral powder has a sheer finish, is weightless, and imparts a subtle soft-focused, airbrushed-like finish to your...
Alima Pure
$37.00
Provides buildable coverage in 45 shades  Created from four hypoallergenic ingredients, our buildable mineral foundation enhances your complexion while evening your skin tone. With 45...