What’s the point of spending a lot of money for a chemical product that's cheap to manufacture, pollutes the environment, is detrimental to health, guarantees short-term results but ends up damaging your hair? Don’t be fooled”
The meaning of the brand originates from the BIO A+O.E. formulation philosophy:
- In Italy, BIO A means BIO ACQUA (organic water), the plant water obtained by distilling organic medicinal plants.
- O.E. means ESSENCE OIL (100% pure essence) also obtained by distilling organic medicinal plants.
Plant water and essence oil are extracted together and together represent 100% of the herb extract properties and are 100% effective.