Affordable clean cosmetics that perform like conventional cult classics.
Founded by a professional makeup artist in search of clean cosmetics that would perform like the cult classics, our carefully curated collection is made in the USA but formulated to more stringent EU standards. By thoughtfully combining powerful botanicals and good-enough-to-eat oils and butters, we strike the perfect balance of a colorful palette, exceptional finishes, and products that wear beautifully without any safety concerns. (Oh, and they are also vegan and cruelty-free; you CAN have your cake and eat it, too!) Using a Clean15™ formulation strategy, we replace questionable and confusing chemicals with a small but well-researched roster of safe ingredients.