My Cart

Bringing you real beauty solutions. These unique primer formulas bring together the best of prestige skincare + makeup prep, for skin that looks healthy and makeup that wears longer.

Pro makeup artist Kendra Richards has created countless looks seen on models and celebrities; and knows first hand that it all starts with healthy, hydrated skin. Skin is the canvas for makeup, making the priming step crucial. When she couldn’t find the right product to support her skin-first philosophy, she did what artists do...she made her own. After extensive formulating and testing (on models, never animals), Kendra together with a cosmetic and skincare chemist developed the ideal primer line for face, eyes and lips. The textures + performance had to be just right. No more masking, spackling, or pore-clogging.

The results: unique lightweight, hydrating formulas that smooth, even skin tone, and keep makeup in its place. We call them the Anti-Primer Primers.

Heir Atelier Eye Primer at Socialite Beauty Canada Heir Atelier Eye Primer at Socialite Beauty Canada
43% OFF
Heir Atelier
Sold Out
Sold Out
A high-performance eye primer designed to absorb oil and lockdown eyeshadow and eyeliner. Formulated with skin-loving antioxidants in a sheer peach tint that works with...
Heir Atelier Lip Primer at Socialite Beauty Canada Heir Atelier Lip Primer at Socialite Beauty Canada
50% OFF
Heir Atelier
$22.00 $44.00
$22.00 $44.00
An ultra-hydrating lip primer that smooths and conditions lips as it holds color in place.  Hydration can still equal lipstick longevity and our Lip Primer...
Heir Atelier Face Primer at Socialite Beauty Canada Heir Atelier Face Primer at Socialite Beauty Canada
50% OFF
Heir Atelier
$27.50 $55.00
$27.50 $55.00
Designed to be skincare + primer-in-one. A featherlight demi-matte face primer to boost hydration, smooth skin + blur fine lines and pores — without masking...