SEEN

Created by Harvard-trained dermatologist Dr. Iris Rubin, SEEN is built on a simple but powerful philosophy: your haircare should care for your skin, too. SEEN’s patented, award-winning formulas are clinically proven to be non-comedogenic (they will not clog pores) and are gentle enough for sensitive and reactive skin.

After discovering that her own breakouts were caused by her haircare products, Dr. Rubin set out to create a better solution—luxurious, effective haircare that delivers beautiful results without compromising skin health. After more than four years of research and countless formulation refinements, SEEN was born. Today, SEEN has helped thousands of people recognize that haircare is an essential part of skincare, transforming routines and skin for the better.

Fragrance-Free or Scented – Your Choice: Whether you prefer a soft scent or need to avoid fragrance altogether, SEEN offers options that never sacrifice performance. You can enjoy soft, smooth, shiny hair while keeping your skin calm, comfortable, and cared for.

All of SEEN’s fragrance-free formulas have received the National Eczema Association’s Seal of Acceptance™, confirming they are suitable for sensitive and eczema-prone skin. The best-selling Fragrance Free Magic Serum, Shampoo, and Conditioner have also been awarded SkinSAFE’s Trusted Choice seals for their gentle, skin-conscious formulations.

Discover SEEN haircare at Socialite Beauty and shop a curated selection of skin-friendly haircare products available in Canada.