Shampoo

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for a more vibrant look. Instantly neutralize brass, brighten, moisturize, and add shine with this blonde boosting routine. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types An in...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. Full Shampoo and Conditioner are for anyone with fine, flat or thin hair. A gentle, yet thoroughly cleansing volumizing shampoo that gently...

This fortifying shampoo gently cleanses while reversing damage, making hair look and feel healthier. Because you deserve to kick damage to the curb. The new Restore Shampoo and Conditioner have upgraded its original benefits for dry, damaged hair by solely focusing its efforts on...

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. The new No Frizz Shampoo takes frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just...

This hydrating shampoo gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash. A moisturizing ester detangles and enhances shine while Living Proof’s Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from...

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. This creamy, low-lather shampoo is powered by the Healthy Curl Complex to gently cleanse without stripping hair. It balances cleaning and conditioning, plus...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a...

This enchanting and nourishing tropical Shampoo adds vibrancy and shine to hair while you escape to the enchanted island of your dreams with the exquisite aromas of guava and coconut. This vitamin and antioxidant rich daily shampoo infuses vitality into strands. Featuring plant based...

Scented with the tropical aromas of passion fruit and mango, this innovative formula leaves scalp hydrated and balanced and hair stronger, healthier, smoother and shinier. *ALLURE BEST OF BEAUTY 2019 AND BYRDIE BEAUTY ECO 2019 WINNER For Normal To Dry Hair Types Created to...

Voluminous Shampoo strengthens, clarifies, and nourishes hair while delivering noticeable volume and body. For Fine, Oily, And Colour Treated Hair Types A combination of green tea antioxidants, citrus juices and lemongrass removes product build-up and reduces oil production to extend time between shampoos—without drying...

Transform your hair care routine with Virtue ColorKick® Illuminating Mask, available at Socialite Beauty. This nourishing mask is designed to enhance color vibrancy, add radiance, and provide intense hydration without drying out your hair. Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that...

Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...

Achieve full, voluminous hair with IGK Extra Love Volume Hair Shampoo, available at Socialite Beauty. This lightweight formula delivers lasting body and lift to fine and medium hair types while deeply nourishing and hydrating strands. Formulated with a blend of botanical extracts and moisturizing...

Give your color More Life with this color extending gloss shampoo, clinically proven to preserve color for 15 washes and provide 2X high-shine. Designed for color treated hair, the formula features Color-Locking Polymers and UV protection to maintain prismatic, brilliant color. Clinically proven to preserve...

Experience the best of Virtue’s hair repair technology with the Virtue Fan Favorites Kit, available at Socialite Beauty. This exclusive holiday set brings together Virtue’s award-winning products to repair and strengthen hair in real-time, making it shinier, healthier, and more resilient. Perfect for gifting...

Revitalize dry, damaged hair with the Virtue Healthy & Renewed Hair Duo, available at Socialite Beauty. This essential repair set combines Virtue’s award-winning Recovery Shampoo and best-selling Restorative Treatment Mask to bring life back to brittle, lackluster hair. Powered by Virtue’s breakthrough Alpha Keratin...

Take Virtue’s transformative hair care wherever you go with the Mini Must Haves 5-Piece Trial Travel Set, available at Socialite Beauty. Packed with travel-sized essentials, this set features Virtue’s top-selling products, each powered by the revolutionary Alpha Keratin 60ku® protein to repair, strengthen, and...

Bring life back to damaged hair with the Virtue Recovery Discovery Set, available at Socialite Beauty. Designed for those seeking healthier, stronger hair, this set includes Virtue’s most effective repair treatments in convenient travel sizes, featuring the power of Alpha Keratin 60ku® protein to...

Reset and refresh your hair with the Virtue Refresh Purifying Shampoo, available at Socialite Beauty. This purifying shampoo delivers a powerful deep clean that removes impurities, product buildup, and excess oils, helping hair feel light, revitalized, and balanced. Ideal for occasional detox treatments, the...

Experience the transformative power of Grow Gorgeous Defence Density Discovery Kit, available at Socialite Beauty. This trial-sized, five-piece regimen is specially formulated to protect hair against urban pollution, heat damage, and color fade. Ideal for those seeking to strengthen and purify hair from root...

Purify, Balance, and Revitalize – A Gentle Scalp Detox Refresh and renew your scalp with Innersense Hair Renew Scalp Hairbath, a nutrient-rich, sulfate-free cleanser designed to detoxify, balance, and nourish the scalp while promoting healthy hair growth. This gentle yet effective formula removes product...