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100% Pure®
Brightening Serum

$61.00 CAD

Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
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Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.

Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

  • Bearberry: protects the skin against sun spots and free radical damage.
  • Kojic Acid: naturally brightens the skin.
  • Sake: tightens skin and reduces inflammation.
  • Licorice: soothes and brightens the appearance of the skin
  • Lemon Juice: brightens the skins appearance.

VEGAN | CRUELTY-FREE


HOW TO USE: Apply to the skin after cleanser and toner, before moisturizer and sunblock. This serum can be used in the AM and or PM.

For mature skin types. Recommended for treating and correcting skin imperfections to significantly reduce the appearance of lines and wrinkles, while increasing skin firmness for more healthy glowing skin.


ABOUT THE BRAND: 100% PURE® isn’t just their name. Or just their ingredient list. 100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier.


Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle)

*Certified Organic

Expedited Shipping Time:

Processing Time: 1-3 Days.

Shipping Time: 2-10 Days.

Receiving Time = Processing Time + Shipping Time


You will receive a shipping confirmation and your tracking number by email or Facebook messenger once your package has shipped. If we encounter any problems with your order we will be in touch via email or phone. We do not ship orders via untracked shipping.

  • Shipping quoted as business days, Monday through Friday.
  • Excluding taxes, duties, and other shipping fees.
  • Free shipping codes cannot be combined with discount coupon codes, reward points, or free gifts. Only one coupon code can be used per order. 
  • If you order more than one item, and one or more of your items are backordered, your instock item(s) will be held until your backordered item(s) become available unless your order is over $200. We will let you know via email about any backorders.
  • We are happy to send our products to our international customers, but please note there may be taxes or customs duties/import fees charged by your country that we do not take responsibility for. International orders are subject to customs clearance delays.

    Returns & Exchanges

    Once products leave the Socialite Beauty warehouse, all sales become final. Many products do not come with sanitary seals making it unsafe to put them back on the shelves. We want you as our customer to feel secure you're getting brand new, unused products from us. Because skin can take some time to adjust to new products as well as to detox from any changes, it is best to allow 2-3 weeks of use to see how your skin truly takes on new items. Sometimes a few uses alone is simply not enough time to let the new products get to work. If your product does have a seal and you would like to return it, please notify us via email if you will be returning a product you have purchased (info@socialitebeauty.ca) and include images of the sealed product. Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a refund minus return shipping cost.

    Please notify us via email if you will be returning a product you have purchased at info@socialitebeauty.ca.Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a Socialite Beauty Gift Card.