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A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

A nourishing curl cream, packed with 10 ultra-rich butters and oils, that seals in moisture, intensely softens and enhances definition. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This concentrated, silicone-free whipped curl cream functions as a rich nourishing leave-in conditioner and curl...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

An energizing scalp booster that lays the foundation for gorgeous hair. Hair Type: All Hair Types Vitamin C 10% + Prebiotic Booster provides antioxidant protection to rejuvenate and revive, with a stabilized form of vitamin C. Universally known to boost collagen synthesis and combat oxidative...

Sustainable and refillable. Refill your full-size Color Full™ Shampoo & Conditioner with our conscious refill pouches. For all shades of colour-treated, highlighted, and natural coloured hair Revitalize and extend the life of colour-treated, highlighted, and naturally coloured hair with your favourite antioxidant-rich formulas while reducing plastic consumption by 90%. Achieve vibrant,...

Protect and shield strands from atmospheric pollution, heat damage and colour fading aggressors with this lightweight mist. For hair with a tendency for grease and product build up. Hair Care Ingredients:  Green Tea Extract helps stimulate the scalp, restore shine and encourage healthy looking hair. Polysaccharide...

Enhance your hair’s natural beauty with the Living Proof Perfect Hair Day™ High Shine Gloss, available at Socialite Beauty. This lightweight, silicone-free gloss serum is designed to add an instant, glass-like shine and smoothness to any hair type. Infused with Living Proof’s patented technology,...

A lightweight, high-shine finishing spray that instantly provides a glassy protective glow to all hair types with no greasy residue. Powered by a highly-refractive Patented Gloss Filter to enhance hair gloss and color, and UV protection to prevent color fading. This finishing spray creates...

Revive your hair with the Innersense Hair Revival Duo, available at Socialite Beauty. This expertly crafted set is designed to detoxify and hydrate, restoring health and vitality to dull, lifeless, or greasy hair. Ideal for dry, damaged, or coarse hair, these treatments work together...

Get sleek, nourished hair with the Innersense Sleek Stylers, available at Socialite Beauty. This essential trio offers clean haircare solutions for smooth, shiny, and polished hairstyles that last. Designed to be used alone or layered, these nourishing formulas tame frizz, add shine, and provide...

Revitalize your hair and promote growth with the 100% Pure Rosemary Grow Serum, available at Socialite Beauty. This nutrient-packed serum harnesses the power of rosemary oil, biotin, and caffeine to stimulate hair follicles, promote thicker, stronger hair, and reduce thinning. Whether you’re dealing with...

Transform your brows with the Virtue Flourish Brow Density Booster, available at Socialite Beauty. Specially formulated with Virtue’s Alpha Keratin 60ku® technology, this serum helps to boost hair density, strength, and thickness. Perfect for thinning or sparse brows, this lightweight formula works to promote...

Enhance your hair care routine with our Stainless Steel Gua Sha Scalp Comb. Designed to stimulate circulation, promote hair growth, and relieve tension, this luxurious comb pairs perfectly with our holi (locks) hair serum.  Elevate your hair care routine with our Stainless Steel Gua...

Revitalize your hair care routine with the Virtue MANTA® Healthy Hair Brush, now available at Socialite Beauty. This innovative brush is uniquely designed for fragile, thinning hair, ensuring gentle detangling and scalp care. Key Benefits: Gentle Detangling: Flexible bristles bend and mold to the...

Clear blemishes without drawing attention to them with the SEEN Unseen Pimple Patch, available at Socialite Beauty. This ultra-thin, transparent patch adheres perfectly to the skin, creating a barrier that helps to reduce redness, swelling, and irritation while speeding up the healing process. Made...

A strong hold finishing hairspray developed in the IGK salon. Style-locking formula provides 72 hours of hold and a high-shine, humidity-proof finish, without flaking. This next-generation formula features an environmentally conscious propellant for an ultra-low global warming impact. Provides 72-hour hold High-shine, humidity-proof finish...

A hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it...

A lightweight conditioning styler that strengthens, enhances natural texture, and protects against frizz. This lightweight conditioning styler strengthens, enhances natural texture, and protects from frizz. It has light conditioning and a high level of hold. It’s powered by Living Proof’s Healthy Curl Complex, which...

Conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Midweight conditioning styler formulated for curly hair. This residue-free styler is specially formulated to give curls the strength and definition they need. It delivers optimal conditioning, leaving...

Nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. No Frizz Shampoo and Conditioner are for anyone with frizz-prone hair or those with naturally curly hair who are seeking smooth styles. This conditioner delivers noticeably smoother hair after just one...

This heat-activated spray delivers a volume boost at the roots for natural, touchable, and targeted body that won't fall flat. Full Root Lifting Spray is perfect for anyone who wants to add ultimate lift and height to their style. It provides flexible fullness, lasting...

This firm-hold hairspray delivers lasting shine and an all-day, touchable hold. This touchable, firm holding hairspray uses breakthrough endura-flex technology to keep styles in place without looking or feeling stiff. It protects against humidity and heat up to 450°F, doesn’t deflate or dampen styles,...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

Providing instant comfort for sensitive scalps, this gentle booster moisturizes while relieving sensitivity and irritation. Hair Type: Sensitive Scalp Rich in antioxidants, Cica has been called upon for centuries to soothe skin. This calming treatment helps reduce the appearance of redness, leaving scalps looking...

Meet your essentials for lustre and shiny hair with the Sunshine Essentials Kit. 3-Piece Gift Set Skincare, but for your hair + scalp— formulated with an active blend of hair-loving botanicals, these four products give you everything you need for effortless everyday hair: body,...

Transform unruly hair with the Volition Beauty Anti-Frizz Smoothing Hair Oil, available at Socialite Beauty. This ultra-lightweight, non-greasy hair oil is designed to smooth and nourish, providing the ultimate solution for frizz control and lasting shine. Enriched with a blend of powerful botanical oils,...

Experience the transformative power of Grow Gorgeous Defence Density Discovery Kit, available at Socialite Beauty. This trial-sized, five-piece regimen is specially formulated to protect hair against urban pollution, heat damage, and color fade. Ideal for those seeking to strengthen and purify hair from root...

Experience the best of Virtue’s hair repair technology with the Virtue Fan Favorites Kit, available at Socialite Beauty. This exclusive holiday set brings together Virtue’s award-winning products to repair and strengthen hair in real-time, making it shinier, healthier, and more resilient. Perfect for gifting...

Transform your hair from the root with Virtue Scalp Supplement, a powerhouse serum designed to support a healthy scalp and promote stronger hair growth. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, this serum nourishes, hydrates, and soothes the scalp, addressing common issues like...

Bring life back to damaged hair with the Virtue Recovery Discovery Set, available at Socialite Beauty. Designed for those seeking healthier, stronger hair, this set includes Virtue’s most effective repair treatments in convenient travel sizes, featuring the power of Alpha Keratin 60ku® protein to...

Take Virtue’s transformative hair care wherever you go with the Mini Must Haves 5-Piece Trial Travel Set, available at Socialite Beauty. Packed with travel-sized essentials, this set features Virtue’s top-selling products, each powered by the revolutionary Alpha Keratin 60ku® protein to repair, strengthen, and...

Revitalize dry, damaged hair with the Virtue Healthy & Renewed Hair Duo, available at Socialite Beauty. This essential repair set combines Virtue’s award-winning Recovery Shampoo and best-selling Restorative Treatment Mask to bring life back to brittle, lackluster hair. Powered by Virtue’s breakthrough Alpha Keratin...

Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...

Transform fine, thinning hair with the Virtue Flourish Thickening Styling Treatment, available at Socialite Beauty. Formulated with Virtue’s innovative Alpha Keratin 60ku® protein, this styling treatment boosts volume, thickness, and strength for visibly fuller hair with a flexible hold. Perfect for those with thinning...

Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...

Revitalize and protect your hair with the Virtue Damage Repair Essentials Set, available at Socialite Beauty. This powerful duo combines two targeted repair treatments that work together to strengthen, nourish, and add shine to damaged hair. Whether your hair is compromised by heat, color,...

Refresh and revitalize your scalp with the Living Proof Scalp Care Revitalizing Exfoliator, available at Socialite Beauty. This advanced exfoliating treatment is formulated to gently remove dead skin cells, product buildup, and excess oils that can weigh hair down. With a blend of plant-based...