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Virtue®
The Polish Un-Frizz Cream

$60.00 CAD

A leave-in treatment cream that conditions and smooths hair.
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A leave-in treatment cream that conditions and smooths hair.

Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair.

  • Pink Pomelo: Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
  • Phospholipids: Derived from natural soybeans, they help fight frizz and lock out humidity
  • Gotu Kola: A multitasking Indian herb, it promotes strength, smoothness and luster.

A restorative blend of flower, fruit, and herbs incorporating sweet pear, soothing lavender and fresh mint essential oils.

COLOUR-SAFE | VEGAN | GLUTEN-FREE


HOW TO USE: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.

  • Smoother, hydrated hair
  • Adds curl definition
  • Makes hair more manageable

ABOUT THE BRAND: Virtue Labs is a biotech haircare brand that repairs and nourishes all hair types and textures with a powerful, healing protein - Alpha Keratin 60ku®One ingredient changed everything. After decades in the beauty industry, we found Alpha Keratin 60ku®, a protein so transformative Dr. Luke Burnett couldn’t keep it to himself. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses. Virtue products are also vegan and cruelty free, as well as paraben, gluten, sulfate, and phthalate free. It’s time you had your best hair humanly possible.

SHOP ALL VIRTUE LABS >


Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate.


FREE SHIPPING IN CANADA & USA OVER $75*

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We know how much you love unboxing your Socialite Beauty hauls, so we’re working hard to make sure that your orders are dispatched as soon as possible! You will receive a shipping confirmation and your tracking number by email once your package has shipped. If we encounter any problems with your order we will be in touch.

  • Shipping quoted as business days, Monday through Friday.
  • Excluding taxes, duties, and other shipping fees.
  • Free shipping codes cannot be combined with discount coupon codes, reward points, or free gifts. Only one coupon code can be used per order. 
  • If you order more than one item, and one or more of your items are backordered, your item(s) will be held until your backordered item(s) become available unless your order is over $200. We will let you know via email about any backorders.
  • We are happy to send our products to our international customers, but please note there may be taxes or customs duties/import fees charged by your country that we do not take responsibility for. International orders are subject to customs clearance delays.

Returns & Exchanges

Once products leave the Socialite Beauty warehouse, all sales become final. Many products do not come with sanitary seals making it unsafe to put them back on the shelves. We want you as our customer to feel secure you're getting brand new, unused products from us. Because skin can take some time to adjust to new products as well as to detox from any changes, it is best to allow 2-3 weeks of use to see how your skin truly takes on new items. Sometimes a few uses alone is simply not enough time to let the new products get to work. If your product does have a seal and you would like to return it, please notify us via email if you will be returning a product you have purchased (info@socialitebeauty.ca) and include images of the sealed product. Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a refund minus return shipping cost.

Please notify us via email if you will be returning a product you have purchased at info@socialitebeauty.ca.Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a Socialite Beauty Gift Card.