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  • Exfoliating Scalp TreatmentExfoliating Scalp Treatment
    Virtue®

    Exfoliating Scalp Treatment

    Revitalize your scalp with Virtue Exfoliating Scalp Treatment, available at Socialite Beauty. This dual-action whipped crème is designed to detoxify, rebalance, and condition your scalp, promoting healthy hair growth and a refreshed, clean feeling. A light, dual-action whipped crème that detoxifies scalp of build-up...
    $34.99 CAD
    $66.00 CAD
    $34.99 CAD
  • Smooth Conditioner for Coarse & Textured HairSmooth Conditioner for Coarse & Textured Hair
    Virtue®

    Smooth Conditioner for Coarse & Textured Hair

    A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...
    From $14.99 CAD
    $25.00 CAD
    From $14.99 CAD

One ingredient changed everything.

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.

FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES | GLUTEN FREE | CRUELTY FREE | VEGAN

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