Virtue®
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Vendor:Virtue®
Curl Leave-In Butter
Revitalize your curls with Virtue Curl Leave-In Butter, now available at Socialite Beauty. This luxurious leave-in cream is formulated to hydrate, define, and protect your curls, leaving them soft, strong, and full of shine. Virtue® Curl Leave-In Butter is a leave-in cream rich in...- $29.99 CAD
$55.00 CAD- $29.99 CAD
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Vendor:Virtue®
Curl Conditioner with Jojoba Oil
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...- From $9.99 CAD
$24.00 CAD- From $9.99 CAD
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Vendor:Virtue®
Smooth Unfrizz Cream
Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...- $29.99 CAD
$60.00 CAD- $29.99 CAD
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Vendor:Virtue®
Full Conditioner - Thickening For Fine Or Flat Hair
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...- From $14.99 CAD
$25.00 CAD- From $14.99 CAD
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Vendor:Virtue®
Curl Defining Gel
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...- $29.99 CAD
$52.00 CAD- $29.99 CAD
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Vendor:Virtue®
Exfoliating Scalp Treatment
Revitalize your scalp with Virtue Exfoliating Scalp Treatment, available at Socialite Beauty. This dual-action whipped crème is designed to detoxify, rebalance, and condition your scalp, promoting healthy hair growth and a refreshed, clean feeling. A light, dual-action whipped crème that detoxifies scalp of build-up...- $34.99 CAD
$66.00 CAD- $34.99 CAD
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Vendor:Virtue®
Smooth Shampoo for Coarse & Textured Hair
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...- From $14.99 CAD
$23.50 CAD- From $14.99 CAD
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Vendor:Virtue®
Flourish® Brow Density Booster Serum
Transform your brows with the Virtue Flourish Brow Density Booster, available at Socialite Beauty. Specially formulated with Virtue’s Alpha Keratin 60ku® technology, this serum helps to boost hair density, strength, and thickness. Perfect for thinning or sparse brows, this lightweight formula works to promote...- $49.99 CAD
$109.00 CAD- $49.99 CAD
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Vendor:Virtue®
Smooth Conditioner for Coarse & Textured Hair
A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...- From $14.99 CAD
$25.00 CAD- From $14.99 CAD
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Vendor:Virtue®
Flourish® Mask For Thinning Hair
A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...- $39.99 CAD
$94.50 CAD- $39.99 CAD
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Vendor:Virtue®
Refresh Topical Scalp Supplement
Transform your hair from the root with Virtue Scalp Supplement, a powerhouse serum designed to support a healthy scalp and promote stronger hair growth. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, this serum nourishes, hydrates, and soothes the scalp, addressing common issues like...- $24.99 CAD
$47.00 CAD- $24.99 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.