
One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.
FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES | GLUTEN FREE | CRUELTY FREE | VEGAN
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