Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.
VEGAN | CRUELTY-FREE | GLUTEN-FREE | NATURAL
HOW TO USE: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
SIZE: 0.35 oz /10g
ABOUT THE BRAND: 100% PURE® isn’t just their name. Or just their ingredient list. 100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier.
Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides.
* Certified Organic
Love this mascara, especially when layered over their lengthening mascara.
The overall experience with your company was wonderful. The mascara is my favorite, the ingredients are relatively clean which is most important and its functionality is really good. It goes on smoothly and the look is lush and beautiful. Love the product and company, thank you so much for making this product available!
This mascara is thin and hard to layer but it goes on so smooth with no clumps and so smearing under my eyes. I got the chocolate colour and it smells like chocolate and overall I’m really happy with it.
Really loving this mascara! I have very straight eyelashes and usually have to use a waterproof mascara to keep them curled even slightly. While this isn’t truly waterproof, it has enough hold to keep them curled and it doesn’t smudge everywhere. I wish the bristles in the brush were a bit thinner, they seem pretty chunky and sometimes it makes the application a bit clumpy, but it’s not a huge problem. The super clean ingredients make this mascara worth it!!
I like their other mascara better. this one is a bit thinner, doesn't go on as strong or double coat as well. it does seem to be slightly more waterproof if that's a concern.
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