Vegan Makeup

Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 36 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with...

A mattifying primer that blurs the look of pores to create a smooth surface for makeup. High-Adherence Silicone Primer is a cream-like product that uses advanced adaptive silicones to blur the look of pores and imperfections so that your makeup goes on smooth and...

Instantly improves lip structure, softness and hydration. An award-winning, all natural lip serum formula made with skin-nourishing ingredients that go beyond adding colour and hydration to lips. The plant-based gloss serum gently plumps without irritation. Organic Pomegranate Plant Sterols, Beet Extract, Vegetable Collagen and...

Our #1 best-selling one-step foundation, concealer & sunscreen that blurs lines and nourishes skin with weightless, medium-to-full coverage and a second-skin finish. Lightweight, multitasking foundation, concealer and sunscreen. Medium-to-full coverage with a skin-like, semi-matte finish. Hydrating, non-cakey formula won’t dry skin or settle in...

Finely milled 100% pure mineral foundation buffs into the skin effortlessly & allows custom coverage when applied in buildable layers.  A bestseller since the very beginning, our iconic Mineral Foundation creates a base that looks and feels like your best-ever skin. It’s all down...

Targeted treatment full coverage concealer with Plant Elastin , Vitamin K , Caffeine and Licorice . A skin treatment, full coverage concealer that goes beyond just camouflaging problematic skin by working in harmony with your skin to improve its look and condition. The plant-powered...

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish. For Normal, Dry Skin Types  | Full Coverage | Semi-Dewy Finish Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin,...

A volumizing lash and brow serum for a thicker, fuller, and healthier look. The Multi-Peptide Lash and Brow Serum is a light, non-greasy formula designed to support thicker, fuller, and healthier-looking lashes and brows. By utilizing 11 active ingredients, including four peptide complexes and...

A multi-tasking Mineral Tinted Sunscreen/Beauty Benefit (BB) cream that renews, hydrates, protects, primes and covers the skin. Supercharged with youth promoting antioxidants that help to scavenge surface free radicals, this cream also provides mineral Broad Spectrum SPF 30 protection. Hyaluronic acid, astaxanthin, red algae...

Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish. For Normal, Oily, Combination Skin Types  | Full Coverage | Matte Finish Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy...

Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments. For All Skin Types  | Full Coverage | Satin Finish Anti-aging, super moisturizing lipstick concentrated with pomegranate oil to keep lips super soft and...

Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. Our silky smooth, vegan and cruelty-free long lasting liquid eyeliner uses rich pigment from black tea leaves to line and define your eyes...

A creaseless concealer with medium coverage and a serum-like texture that blends seamlessly into the skin. *Best Clean Concealer, Glamour Magazine (2020) Correct and perfect. True Skin Serum Concealer blends in with a creamy, creaseless stretch to instantly reduce the appearance of dark circles,...

Talc-free, fruit pigmented® pressed powder foundation absorbs oil and reduces shine with medium coverage, mattifying rice powder. For Normal, Oily, Combination Skin Types  | Medium Coverage | Matte Finish Ultra-light face powder gives you a soft, flawless complexion without drying out your skin. This mattifying powder...

Mascara + Lash Conditioning Serum in one amplifies lash volume, length and strength. Multitasking 3-in-1 conditioning mascara naturally amplifies lash volume and length with powerful botanical extracts and phyto superfoods that promote lash health and growth. Sky high lift + curl brush technology instantly...

Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color. For All Skin Types Gorgeous shades of fruit pigmented® blush give cheeks a healthy, natural flush of color. Our antioxidant-rich...

This creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil. Creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil...

Perfect your look with this silicone free Beauty Balm, packed with nourishing and anti-aging ingredients and mineral pigments to help blur imperfections even skin tone. Ideal for light coverage when used alone for healthy looking, radiant skin. Toning, firming and anti-ageing effect. Contains sodium hyaluronate,...

Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish. For Normal Skin Types  | Medium to Full Coverage | Satin Finish Serum foundation designed to look and feel like a second skin, with...

Ultra hydrating tinted moisturizer made with aloe and cucumber juice, pigmented by fruit. Refreshes skin while providing dewy, light-medium coverage. For Normal, Dry, Combination Skin Types  | Light to Medium Coverage | Dewy Finish Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy,...

Beauty boosting skincare, sunscreen and makeup all in one!  This medium coverage formula gives skin a flawless, smooth, more youthful appearance. Formulated without oils or silicones, this vitamin and peptide rich technology, visibly reduces the signs of aging while non-nano zinc oxide and melanin...

Warm your complexion using vitamin-rich fruit and cocoa pigments, laced with luminescent gems and minerals for subtle shimmer and a sun-kissed glow. Our natural bronzers use pigments from cocoa, coffee, tomato, and berries to give skin a warm, sun-kissed glow. Luminescent, light-reflective gemstones and...

Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application. For All Skin Types Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This primer...

Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish. For All Skin Types  | Medium to Full Coverage | Satin Finish Super silky, luxurious natural concealer colored with fruit pigments and infused with...

Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. This natural BB cream is infused with skin soothing aloe, shea, and vitamin E. This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage...

Lift, lengthen, nourish. Powered by peptides. Lasts all day. A pro peptide helps strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear. Plush brush lays on the drama. Delivers 12 hours of full lift and volume while it nourishes lashes. 96%...

An easy-wear, velvety pressed blush that is kind to your skin and highly pigmented; perfect for adding a sheer natural flush to a brighter pop of colour. Delicate & lightweight Mineral Blushes allowing buildable coverage for truly customizable colour. Soft and silky, shades are...

Nourish, protect and soothe your skin with this broad spectrum SPF 30 sunscreen for body, face and scalp. Water-resistant up to 40 minutes and reef safe sunscreen. For All Skin Types A dry sunscreen for face and body without chemical sunscreen actives. SPF 30...

Pencils so soft they won't pull on your delicate skin. Natural pigments give you long-lasting colour that stays put. For All Skin Types A mineral-based eye pencil with a soft formula that will not tug at delicate skin. Made with conditioning oils and waxes...

Instantly gives skin a natural-looking, sun-kissed glow. A lightweight natural mineral bronzer to instantly create a natural-looking, sun-kissed glow. Get soft, buildable colour for your desired level of tan. Easy to use, the pressed formula makes it great for on the go! The matte shades...

A silky, easy-glide pressed blush that builds like a powder and blends like a cream for seamless, long-lasting color and a fresh, healthy glow. For All Skin Types Formulated with minerals and antioxidants to soothe and nourish your skin. Defines and highlights cheekbones and...

Natural brow gel shapes, fills, and perfects. Cocoa and black tea create natural color and texture, while biotin and Pro-vitamin B5 promote healthy hair growth. Multi-tasking brow gel to shape, fill, and perfect. Natural pigments from cocoa beans and black tea leaves create natural-looking...

Mineral Concealer provides a heavier coverage to effortlessly conceal blemishes, imperfections and dark circles; you will be amazed at the staying power of such a soft delicate loose powder. Lockable sifter means no spills or mess Contains Kaolin - a clever clay based mineral,...

Luscious, lash volumizing mascara that won’t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee. Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or...

A non-greasy, natural finish, buildable foundation that offers medium to full long-lasting coverage. This best-selling & beloved oat milk foundation features star natural ingredients such as oat milk, peach & vitamin E to help nourish your skin throughout the day. This foundation is for...

Sweep on this airy mineral foundation for a luminous sheer to medium coverage that feels like silk. For All Skin Types A loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, oil free and weightless An SPF 20 foundation,...

Natural shades are perfect for creating a natural daytime look through to glamorous evening eyes. Silky smooth and highly pigmented Pressed Mineral Eye Shadow available in a range of shades. Anti-ageing formula contains Sea Holly extract, Pomegranate oil, Manuka oil and moisturizing Jojoba oil...

A natural flush of colour. Delicate & lightweight Mineral Blushes allowing buildable coverage for truly customizable colour. Soft and silky, shades are available in matte and subtle shimmer finishes to suit every look. Lockable sifter means no spills or mess for easy application. This...

Quench your lips with hydrating protection that will leave lips feeling moisturized, protected and refreshingly scented. Mouthwatering moisture in a lip-saving balm. A variety of waxes and oils combine to provide an antioxidant-rich protective shield with a refreshing lemon flavour.  Reef safe and a...

Jane Iredale's Hydration Sprays have been reformulated and awarded ECOCERT’s Natural and Organic certification! You'll love their fresh, clean fragrances and you'll love what they do for the health of your skin. For All Skin Types A facial spritz with the added benefit of...

Choose between a dewy or matte finish, for the easiest natural way to achieve flawless looking skin. A silky soft, delicate light diffusing powder which sets your makeup in place providing extra staying power. Our Finishing Powder instantly minimises fine lines and imperfections with...

Defines lips with precision that perfectly frames, fills and prevents feathering. Smooth creamy formula glides on comfortably, helping your lipstick to stay perfectly in place. Ruby Red: Bright, cool tone to neutral red that's super versatile and flattering. True Pink : Hot pink with a cool...

Prime & Correct. A natural and creamy eyelid primer to help conceal and correct discolouration and dark areas around the eyes while providing the perfect base to apply your eye shadow for extra staying power. Specifically designed to extend the wear of powder eyeshadow, keeping...

A super concentrated formula that revives tired-looking eyes, combats the appearance of dark spots and neutralizes imperfections with the help of skin-nourishing ingredients. Treat your under eye circles naturally with plant-based ingredients. The Correct+ helps to neutralize the appearance of dark circles, hyperpigmentation, and...

Creamy fruit pigmented® foundation with rich avocado butter, silky pomegranate oil, and calming botanicals. Offers medium-full coverage and a satin finish. For Normal, Dry, to Combination Skin Types  |  Medium to Full Coverage |  Satin Finish Nourishing cream foundation glides on effortlessly and blends seamlessly for a...

The perfect final step for flawless, long-lasting makeup. A refreshing Mist that sets make-up and prolongs its hold, specifically formulated to leave make-up looking flawless without smudging or setting into fine lines. Aloe Vera and Panthenol help soothe, hydrate and retain moisture. Green Tea...

This vegan cream balm is packed full of pigment to add instant, glowing colour to your cheeks, lips & eyes. Our colour cream blush balms are a crowd favourite on cheeks and lips. This dynamite little pot of goodness features healthy plant-based ingredients like...

This luxe, creamy concealer addresses underlying skin care concerns, and is make-up that your skin will love! For All Skin Types | Soft-Matte Finish Mad Hippie Concealer with brightening antioxidants, peptides, and natural hydrating elements! Apply under eyes and on blemishes, or apply as...

A versatile cheek and lip tint - Use just a touch for a natural glow, or layer it for a bold look. For All Skin Types Jojoba and shea butter keep skin hydrated while sea buckthorn berry & blueberry provide antioxidant support! Perfect for...

Lip perfecting vegan pencil with a blending brush to enhance, hydrate and plump your lips for all day comfort and wear. MANGO SEED OIL: Rich in Antioxidants and Vitamins. Helps boost nourishment and lock in moisture. SHEA BUTTER: Helps skin thrive with rich Vitamins...