My Cart

The Ordinary
Serum Foundation

$6.70 CAD

Serum Foundation is a medium coverage foundation with the lightweight feel of a serum. This foundation offers buildable, natural-looking coverage with a semi-matte finish.
SHADE

Serum Foundation is a medium coverage foundation with the lightweight feel of a serum. This foundation offers buildable, natural-looking coverage with a semi-matte finish.

Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

  • Specially treated pigments: pigments that cover and diffuse uneven skin tone with a rich, highly saturated effect.
  • Proprietary spreadability system: a unique suspension system that allows pigments to look natural on the skin while keeping them from fading or collecting in fine lines.

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.


PH 6.00-7.00 | Alcohol-Free | Oil-Free | Nut-Free | Vegan | Gluten-Free | Cruelty-Free

THE ORDINARY IS NOT ELIGIBLE FOR DISCOUNTS


SHADE GUIDE

Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

the ordinary foundation swatches

HOW TO USE: Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

SIZE: 30ml


Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.

Expedited Shipping Time:

Processing Time: 1-3 Days.

Shipping Time: 2-10 Days.

Receiving Time = Processing Time + Shipping Time


You will receive a shipping confirmation and your tracking number by email or Facebook messenger once your package has shipped. If we encounter any problems with your order we will be in touch via email or phone. We do not ship orders via untracked shipping.

  • Shipping quoted as business days, Monday through Friday.
  • Excluding taxes, duties, and other shipping fees.
  • Free shipping codes cannot be combined with discount coupon codes, reward points, or free gifts. Only one coupon code can be used per order. 
  • If you order more than one item, and one or more of your items are backordered, your instock item(s) will be held until your backordered item(s) become available unless your order is over $200. We will let you know via email about any backorders.
  • We are happy to send our products to our international customers, but please note there may be taxes or customs duties/import fees charged by your country that we do not take responsibility for. International orders are subject to customs clearance delays.

    Returns & Exchanges

    Once products leave the Socialite Beauty warehouse, all sales become final. Many products do not come with sanitary seals making it unsafe to put them back on the shelves. We want you as our customer to feel secure you're getting brand new, unused products from us. Because skin can take some time to adjust to new products as well as to detox from any changes, it is best to allow 2-3 weeks of use to see how your skin truly takes on new items. Sometimes a few uses alone is simply not enough time to let the new products get to work. If your product does have a seal and you would like to return it, please notify us via email if you will be returning a product you have purchased (info@socialitebeauty.ca) and include images of the sealed product. Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a refund minus return shipping cost.

    Please notify us via email if you will be returning a product you have purchased at info@socialitebeauty.ca.Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a Socialite Beauty Gift Card.

    Customer Reviews
    4.2 Based on 4 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    L
    09/11/2020
    Lea
    Canada Canada
    Not my favorite

    I found the texture too thick for my sensitive skin. It dries my skin and i didnt like the effect. The coverage is fine.

    A
    06/01/2020
    Anonymous
    Canada Canada
    The Ordinary foundation serum

    I find it great ! Nice, Light weight even coverage ! A little goes a long way too. Will be buying again.

    A
    05/15/2020
    Anonymous
    Canada Canada
    Nice product wrong colour

    I loved the way this product felt but I had no idea how to pick the correct colour . I choose one I thought was good but it was much too light . I can’t pick a colour based on a tiny square on a computer . Threw the entire new bottle out since I couldn’t wear it:;(. I think with the correct colour it would be a really nice product .

    LC
    05/08/2020
    Luisa C.
    Canada Canada
    Great colour match. Blended nice

    Great colour match. Blended nice and evenly.