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Foundation Guide: All About Serum Foundations

A Serum and a Foundation in one!

Foundations are an important part of your makeup routine and serums are extremely important part of your skincare routine. So how about a product that combines both these essentials to give you voila, a Serum Foundation! What are serum foundations? Well they are wonder products that hydrate, protect, and repair skin while giving you flawless coverage for the perfect looking skin.  

We’ve covered the foundations and serums on our blog posts so you can check them out here and here respectively. We don’t need to make much of case for serum foundations considering they simplify your daily routine and give you a flawless appearance at that. So let’s take a look at the serum foundations from the natural beauty care world that will rock YOUR world!

Ilia Beauty Serum Foundation

The True Skin Serum Foundation by Ilia Beauty is a complexion-perfecting, serum-infused foundation that’s equal parts skincare and color correction. It weightlessly delivers buildable medium coverage with a silky finish while nourishing with a powerful blend of botanical actives that leaves skin looking like skin. Aloe leaf, rose hip, jojoba and marula oils soothe irritations tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. This foundation blurs imperfections and minimizes pores for a complexion that looks refined and refreshed.

It comes in 18 different shades to suit a range of skin tones. It allows for buildable, medium coverage by allowing the earlier application to set for one minute before applying another coat. A natural product containing only clean and safe ingredients, its setting time is slightly increased compared to some other foundations. To ensure an even soft finish, try buffing the foundation into skin with a kabuki-style buff brush after the product has set.

The Ordinary Serum Foundation

Serum Foundation by The Ordinary is a medium coverage foundation with the lightweight feel of a serum. This foundation offers buildable, natural-looking coverage with a semi-matte finish. Available in a comprehensive shade range across 21 shades, these foundations contain specially treated pigments which cover and diffuse uneven skin tone with a rich, highly saturated effect. They are suspended in a unique suspension system that allows pigments to look natural on the skin while keeping them from fading or collecting in fine lines. 

This system allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone.  

MAKE THE SWITCH TO A SERUM FOUNDATION TODAY AND ENJOY THE BENEFITS YOUR SKIN WILL REAP! SEE BELOW FOR MORE!


THE ORDINARY SERUM FOUNDATION

Serum Foundation is a medium coverage foundation with the lightweight feel of a serum. This foundation offers buildable, natural-looking coverage with a semi-matte finish.


ILIA BEAUTY TRUE SKIN SERUM FOUNDATION

True Skin Serum Foundation is a complexion-perfecting, serum-infused foundation that’s equal parts skincare and color correction.