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Fruit Pigmented makeup, skincare, hair and body care.


100% PURE® isn’t just their name. Or just their ingredient list. 100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. 

NON-TOXIC | VEGAN | FRUIT-PIGMENTED | CRUELTY-FREE | NATURAL

1 review
100% PURE®
$39.00 CAD
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish. For All Skin...
1 review
100% PURE®
$36.00 CAD
Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butter enriched formula provides opaque full coverage that lasts all day. For Normal, Dry,...
100% PURE®
$35.00 CAD
$35.00 CAD
Ultra blendable color correctors made with hydrating olive squalane and natural pigments to banish redness, brighten your complexion, and correct dark circles. For All Skin...