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Conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Midweight conditioning styler formulated for curly hair. This residue-free styler is specially formulated to give curls the strength and definition they need. It delivers optimal conditioning, leaving...

A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. This hydrating conditioner is made to moisturize and detangle all types of textures, without the heavy residue. It’s infused with Living Proof’s Healthy...

This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. The new Perfect hair Day™ Shampoo and Conditioner have the same multitude of benefits with even more noticeable results. The new formulation now...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. Full Shampoo and Conditioner are for anyone with fine, flat or thin hair. A gentle, yet thoroughly cleansing volumizing shampoo that gently...

This firm-hold hairspray delivers lasting shine and an all-day, touchable hold. This touchable, firm holding hairspray uses breakthrough endura-flex technology to keep styles in place without looking or feeling stiff. It protects against humidity and heat up to 450°F, doesn’t deflate or dampen styles,...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

Protect and shield strands from atmospheric pollution, heat damage and colour fading aggressors with this lightweight mist. For hair with a tendency for grease and product build up. Hair Care Ingredients:  Green Tea Extract helps stimulate the scalp, restore shine and encourage healthy looking hair. Polysaccharide...

Refresh and revitalize your scalp with the Living Proof Scalp Care Revitalizing Exfoliator, available at Socialite Beauty. This advanced exfoliating treatment is formulated to gently remove dead skin cells, product buildup, and excess oils that can weigh hair down. With a blend of plant-based...

Transform the look and feel of thinning hair with Living Proof Scalp Care Revitalizing Density Serum, available at Socialite Beauty. This advanced, science-backed serum is designed to improve hair density and overall scalp health, encouraging fuller, thicker-looking hair. Formulated with a unique peptide complex...

Bring your hair back to life with the Living Proof Repair, Protect & Rebuild Kit, available at Socialite Beauty. Specially designed for damaged or compromised hair, this set provides a complete solution to strengthen, repair, and protect, making it ideal for restoring hair health....

A strong hold finishing hairspray developed in the IGK salon. Style-locking formula provides 72 hours of hold and a high-shine, humidity-proof finish, without flaking. This next-generation formula features an environmentally conscious propellant for an ultra-low global warming impact. Provides 72-hour hold High-shine, humidity-proof finish...

A weightless, silicone-free mask that revives dull, dry, or lifeless hair with hydration, softness, and shine in just 5 minutes. Perfect hair Day™ Weightless Mask is for fine to medium hair and will help bring life back into dull, lifeless hair. This weightless mask supports...

A conditioning, silicone-free mask that provides unruly hair with maximum frizz control, conditioning, and smoothness. This deep-conditioning mask intensely conditions even the coarsest hair without weighing it down. It supports healthy hair’s natural protective layer, resulting in maximum frizz protection. No Frizz Intense Moisture...

A lightweight conditioning styler that strengthens, enhances natural texture, and protects against frizz. This lightweight conditioning styler strengthens, enhances natural texture, and protects from frizz. It has light conditioning and a high level of hold. It’s powered by Living Proof’s Healthy Curl Complex, which...

An elongating conditoning styler that defines and detangles even the tightest coils for softer, shinier, and frizz-free strands. Curl Elongator was formulated specifically for coily hair. Curl Elongator does not have traditional styling resins that would provide hold. This product is about controlling the hair...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. The new No Frizz Shampoo takes frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

Transform your hair from the root with Virtue Scalp Supplement, a powerhouse serum designed to support a healthy scalp and promote stronger hair growth. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, this serum nourishes, hydrates, and soothes the scalp, addressing common issues like...

Bring damaged hair back to life with Living Proof Restore Instant Repair, available at Socialite Beauty. This powerful, lightweight treatment is designed to instantly repair split ends, smooth frizz, and strengthen hair, leaving it soft, smooth, and healthier with every use. Formulated with Living...

Achieve smooth, frizz-free hair that lasts with the Living Proof Condition, Smooth & Extend Kit, available at Socialite Beauty. This complete haircare set combines Living Proof’s frizz-fighting and style-extending essentials, including the No Frizz Shampoo, Conditioner, Smooth Styling Cream, and the Perfect Hair Day...

Give your color More Life with this color extending gloss conditioner, clinically proven to preserve color for 15 washes and provide 2X high-shine. Designed for color treated hair, the formula features Color-Locking Polymers and UV protection to maintain prismatic, brilliant color. Clinically proven to...

Give your color More Life with this color extending gloss shampoo, clinically proven to preserve color for 15 washes and provide 2X high-shine. Designed for color treated hair, the formula features Color-Locking Polymers and UV protection to maintain prismatic, brilliant color. Clinically proven to preserve...

A kit that contains travel-size PhD shampoo, conditioner, cream, and dry shampoo. The Hello Hydration Kit includes the Perfect hair Day™ (PhD) Shampoo and Perfect hair Day™ Conditioner which hydrate, add shine, and leave hair stronger. It also includes the No Frizz Nourishing Styling...

A lightweight hair repair treatment that instantly transforms dry or damaged hair by restoring hair’s outermost protective layer, leaving hair softer, shinier, smoother + healthier-looking after one use. Perfect hair Day™ Healthy Hair Perfector is a lightweight hair treatment that instantly transforms dry or damaged...

This styling spray addresses the four elements of smoothness: fiber alignment, frizz protection, static and flyaway control, and a natural, non-greasy finish—for results that last up to 96 hours. A lightweight, silicone-free anti-frizz spray designed for fine hair that delivers serious smoothness and frizz-fighting...

A concentrated, silicone-free anti-frizz serum specifically formulated for thick or coarse hair that provides a smooth blowout in half the time while adding softness and shine. No Frizz Smooth Styling Serum is designed for coarse and/or thick hair types who are looking to create...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. For anyone with fine, flat or thin hair. This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...