Virtue®
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Vendor:Virtue®
Flourish® Hair Growth Treatment (Minoxidil 5%)
A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
Flourish® Hair Rejuvenation Treatment Set for Thinning Hair
A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
Full Conditioner - Thickening For Fine Or Flat Hair
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Frizz Block Smoothing Spray
Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...- From $37.00 CAD
- From $37.00 CAD
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Vendor:Virtue®
Full Discovery Kit
The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Virtue's 'Full Discovery Set' comes with three travel-sized products that work together to boost the volume and thickness of your...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
Refresh Dry Shampoo
A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Texturizing Spray
Transform your hair styling routine with Virtue Texturizing Spray, available at Socialite Beauty. This innovative, lightweight mist adds texture, volume, and definition to your hair, delivering a lustrous, healthy shine. Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Flourish® Volumizing Styler
An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest...- $57.00 CAD
- $57.00 CAD
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Vendor:Virtue®
Flourish® Conditioner for Thinning Hair
A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...- $63.00 CAD
- $63.00 CAD
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Vendor:Virtue®
Refresh Topical Scalp Supplement
Transform your hair from the root with Virtue Scalp Supplement, a powerhouse serum designed to support a healthy scalp and promote stronger hair growth. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, this serum nourishes, hydrates, and soothes the scalp, addressing common issues like...- $47.00 CAD
- $47.00 CAD
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Vendor:Virtue®
Moisture-Defining Whip
Achieve soft, defined, and frizz-free hair with the Virtue Moisture-Defining Whip, available at Socialite Beauty. This ultra-lightweight, hydrating styling foam is infused with Alpha Keratin 60ku®, a revolutionary keratin protein that strengthens and repairs hair while providing flexible hold and touchable softness. Perfect for...- $39.99 CAD
$55.00 CAD- $39.99 CAD
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Vendor:Virtue®
Lifting Powder
Elevate your hairstyle with the Virtue Lifting Powder, available at Socialite Beauty. This innovative, weightless powder is designed to provide immediate volume and texture to fine or flat hair. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, it not only enhances fullness but also...- $49.00 CAD
- $49.00 CAD
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Vendor:Virtue®
Volumizing Primer
A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Full Shampoo
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...- From $23.50 CAD
- From $23.50 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.