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Fruit Pigmented makeup, skincare, hair and body care.


100% PURE® isn’t just their name. Or just their ingredient list. 100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. 

NON-TOXIC | VEGAN | FRUIT-PIGMENTED | CRUELTY-FREE | NATURAL

100% PURE®
$67.00 CAD
Deeply hydrating serum made with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid. Skin Type: all skin types, especially dry. Balancing rose hydrosol and hyaluronic...
100% PURE®
$39.00 CAD
$39.00 CAD
Water-activated powder treatment with stable vitamin C and hyaluronic acid designed to brighten, lighten dark spots and promote firmer, more supple skin. For All, Oily...
100% PURE®
$39.00 CAD
$39.00 CAD
Water-activated natural niacinamide powder treatment designed to minimize the appearance of large pores, reduce oil production, and restore sun damaged skin for a rejuvenated glow....
100% PURE®
$93.00 CAD
Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone. For Normal,...
1 review
100% PURE®
$75.00 CAD
1 review
$75.00 CAD
Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe. For All Skin...
100% PURE®
$67.00 CAD
$67.00 CAD
A dark spot remover that visibly reduces hyperpigmentation, scars, and dark spots. Made with gentle, natural ingredients and free of chemical bleaching agents. An effective...
100% PURE®
$72.00 CAD
Lightweight, hydrating serum concentrated with EGCG, the key antioxidant in green tea that can delay signs of aging, and caffeine to tone, brighten, and depuff....
2 reviews
100% PURE®
$67.00 CAD
2 reviews
$67.00 CAD
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches. Skin-brightening serum enlivens dull...
100% PURE®
$72.00 CAD
Concentrated daily serum is made with fermented rice water (Sake), which is rich in enzymes and beneficial nutrients to brighten, soften, and hydrate your skin....
100% PURE®
$75.00 CAD
Seaweed polysaccharides in this silky smooth serum saturate dry, thirsty skin with intense hydration for a supple, more youthful complexion. For Normal, Dry Skin Types...