Cruelty-Free Beauty

Smooth Rahua Enchanted Island Body Glow Cream onto skin to create a natural protective barrier; lock in and maintain moisture levels. Purposefully made with plant based, skincare ingredients, this lightweight body cream is a protective, youth-giving, restorative moisturizing ritual that helps you attain smooth,...

Buildable 4-shade Blush and Lip Cream Set In forever refillable palette. Skincare-first, cream pigment-second lip and cheek formula naturally enhances complexion with a buildable pop of colour. Mix, match and layer wherever your beauty imagination takes you. Healthy Bronzed Glow Palette: Bronzed Earth (rich...

A versatile, all-in-one palette of expertly coordinated, silky-smooth shadows for rich, buildable color and limitless looks. Gentle & safe for sensitive eyes. Highly pigmented, crease-resistant and long-lasting shadows. Generous base shade with perfectly sized detail shades. Packaged in a sleek, mirrored rose gold compact...

A versatile, all-in-one palette of expertly coordinated, silky-smooth shadows for rich, buildable color and limitless looks. Gentle & safe for sensitive eyes. Highly pigmented, crease-resistant and long-lasting shadows. Generous base shade with perfectly sized detail shades. Packaged in a sleek, mirrored rose gold compact...

A versatile, all-in-one palette of expertly coordinated, silky-smooth shadows for rich, buildable color and limitless looks. Gentle & safe for sensitive eyes. Highly pigmented, crease-resistant and long-lasting shadows. Generous base shade with perfectly sized detail shades. Packaged in a sleek, mirrored rose gold compact...

Take an island escape with this enchanting hair care set. A celebration of paradise on Earth, Rahua Enchanted Island™ Shampoo and Conditioner is formulated to strengthen and add radiance to all hair types. This vitamin and antioxidant-rich pair breathes vitality into your strands. Featuring...

A nourishing complement to the Rahua® Voluminous Shampoo, this rich yet weightless conditioner leaves hair lustrous, silky, and full of body and bounce. For Fine To Oily Hair Types, Including Colour-Treated Hair. Perfect for co-washing, it is enhanced with soothing lavender and uplifting eucalyptus...

Best selling duo for body wash and lotion in a giftable set. Your body is everything – and this body cleanser + cream gift set utilizes ingredients from nature to decongest, cleanse and replenish moisture below the neck so your body can feel as...

Give meaning to each moment. ($79CAD Value) Give your skin an absolutely radiant glow with primer, highlighter and shimmer powder in three festive finishes. CHAMPAGNE Glow Time Highlighter Stick | Solstice: Swipe on the high points of the face to illuminate with an iridescent champagne...

An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all...

A high-tech, lightweight styling cream with heat protection that delivers 30 percent thicker-looking hair that lasts all day. Discover a high-tech, lightweight styling cream with heat protection that provides lasting, all-day body while leaving hair visibly thicker and denser. It also lightly conditions and...

An invisible volume spray with heat protection that delivers 2x more volume—it’s designed for all-day fullness. Help fine hair reach its full potential with this revivable volumizing spray that provides targeted lift at the roots and airy body through the lengths, all while leaving...

An antioxidant-rich, velvety night cream infused with plant-based oils, extracts, ceramides, and vitamins that provides skin with vital nutrition and hydration, aiding the skin's protective moisture barrier. Marine enzymes, along with liposomal encapsulated vegan retinol and vitamin C, enhance skin's radiance and minimize the...

A milky textured exfoliating serum packed with AHA + Oat for an instant glow that won't damage the skin barrier or cause irritation. Suitable for all skin. Targets Dullness, uneven texture and dryness. A first of its kind, plant-powered exfoliating acid treatment that effectively...

Cast makeup magic with your new favorite eye brush. We have created the ultimate round brush for applying Ash and Ember Eye Soot, developed specifically for this cult-favorite cream-to-powder formula. We used soft vegan bristles with an innovative natural texture in the ideal size...

A weekly leave-in treatment and hair mask that makes hair 8x stronger* + more resistant to future damage while adding softness, smoothness + shine. Triple Bond Complex is for all hair types and levels of damage, from overbleached, compromised hair to virgin hair naturally...

A replenishing deep conditioning mask that repairs dry, damaged hair for long-lasting softness, shine, and smoothness. Restore Repair Mask is for dry, damaged hair. This is a powerful silicone-free conditioning hair treatment that mends dry, damaged hair for long-lasting softness, shine and smoothness for...

A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Natural oils in hair contain a critical number of fatty acids. Those fatty acids, combined with sterols and ceramides create the foundation for healthy, soft hair. While...

This leave-in treatment offers instant hydration and lasting relief, soothing the flaking, itching, and irritation associated with a dry scalp. Scalp Care Dry Scalp Treatment is leave-in scalp treatment that delivers instant hydration and lasting relief from dry scalp flaking, itching and irritation. This...

Nourish and balance your hair with the VIRTUE Hair and Scalp Reset Duo. This powerful set features an exfoliating scalp treatment and a deeply hydrating mask to help detoxify and moisturise tresses, promoting healthier-looking locks. Upgrade your hair care routine with this supercharged gift...

A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

This kit contains all the products you need to create effortless, tousled waves without going to the beach. Our salt-free, ingredient driven formulas are the designed to give you the perfect amount of lived-in texture. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

A nourishing curl cream, packed with 10 ultra-rich butters and oils, that seals in moisture, intensely softens and enhances definition. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This concentrated, silicone-free whipped curl cream functions as a rich nourishing leave-in conditioner and curl...

This super-powered nighttime cream helps firm and plump skin while you dream. This ultra-hydrating night cream is fueled by a botanical Epidermal Growth Factor (EGF) made up of 53 amino acids that helps repair and condition dry skin, diminishing the appearance of fine lines and wrinkles while you...

Rewind the signs of time with a moisturizing and reparative nutrient-dense blend of Phyto-Retinol, Hyaluronic Acid and Vitamin E. Overnight eye cream treatment formula will target appearance of fine lines, smooth texture, lock in moisture and restore skin to youth-like bounce. Plant retinol alternative...

Award-winning next-generation microbiome technology supports gut health and helps improve the visible signs of aging. SYB6 Skin Youth Biome™ supplement delivers personalized biome-based results for you. Award-winner of Best New Skin Product – Supplement category in Marie Claire Skin Awards 2022. Next generation microbiome...

This cleanser's the balm (get it?). Melt away makeup and impurities with this skin-smoothing balm. For All Skin Types Vitamin C-rich Kakadu Plum and Acerola Fruit help boost radiance and reduce the visible signs of aging. Illawara and Burdekin Plums provide antioxidant benefits while...

Give your skin barrier a major boost with this nourishing oil, chock full of botanicals rich in antioxidants, vitamins and fatty acids. For All Skin Types Vitamin E evens skin tone and helps protect from environmental stressors while Malic Acid brightens and smooths for...

Naturally awaken skin youth functions while improving radiance, pigmentation, fine lines and damage with a Vitamin and Retinol-rich 4-step protocol. Step 1 Vitamin Detox Cleanser: Skin-restoring gel cleanser instantly refreshes skin, boosts radiance and removes pore-clogging build up during the cleansing process. Apply on...

A skin-loving, all-purpose jelly to cleanse and hydrate. Gently melts away all traces of makeup and impurities, including eye makeup. The ultimate safe jelly, a natural alternative to petroleum jelly that’s made with love and no nasty ingredients. Ideal for ‘slugging’, but healthier. This...

Dubbed a hands-down must-have brush by fans, this tapered blending brush is great for every eye shape, size, and look! Use the precisely tapered tip to achieve the perfect cut crease, apply transition shades, or line the lashes with eyeshadow. Great for highlighting the...

Get next-level blending with this max version of our best-selling blending brush. Designed with a large, very tapered tip, this elite brush allows you to apply transition shades, diffuse color in the crease, and precisely contour small areas of your face with ease. Great...

Up your blending game with the max version of our cult-favorite eye brush. Perfect for sweeping color across the lid or highlighting small areas of the face, this must-have blending brush is great for beauty lovers at any skill level. Great for packing colors...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

An aromatic hand wash infused with a relaxing scent of Lavender, Ylang Ylang, Vanilla, Tangerine and Clary Sage. Black Pepper, Geranium and Cedarwood Oils gently remove impurities and dead skin cells, while keep skin balanced. Aloe hydrates, revitalizes and nourishes, leaving hands soft, smooth...

All you need with just a flip of the brush! This fluffy, semi-flat beauty tool is the ultimate brush for sculpting, highlighting and applying blush. The unique design lets you apply highlighter or sweep blush on the apples of your cheeks using the wide,...

Warm up your complexion with this large, fluffy face brush and your favourite powder bronzers or setting powders. Perfect for creating an effortless, sun-soaked glow, this brush is expertly designed to sweep loose or pressed powders onto your skin. Function: Apply powders or bronzers. Unique...

Sustainable and refillable. Refill your full-size Color Full™ Shampoo & Conditioner with our conscious refill pouches. For all shades of colour-treated, highlighted, and natural coloured hair Revitalize and extend the life of colour-treated, highlighted, and naturally coloured hair with your favourite antioxidant-rich formulas while reducing plastic consumption by 90%. Achieve vibrant,...

Organic marula oil supports lustrous hair and a glowing complexion with a nutritive blend of vitamins and omega fatty acids. Cold-pressed for maximum potency. For Normal, Dry Skin Types Cold-pressed organic marula oil provides light, luxurious moisture for skin and hair. Oleic and linoleic acids in...

Cool and soothe your skin before or after working out with the new and improved Muscle Motivator Revitalizing Gel, infused with an updated revitalizing menthol fragrance and a cool blue texture. An SOS for hardworking bodies, this rapid body cooling gel contains invigorating plant...

This superstar set contains Happy Hour + Siren Serum Duo and works double-time to calm, brighten and balance the skin, unveiling your most brilliant, even-toned complexion.   ($127CAD VALUE) Happy Hour gently calms and balances irritated, stressed-out skin, while Siren brightens and refreshes for glowing...

A deliciously decadent detox mask that draws impurities from deep within the pores to promote a clear, cleansed, and vibrant complexion.  Ideal for oily combination or acne prone skin With a heady aroma of chocolate and citrus, this delectable formula of mineral-rich clays, activated...

Create dreamy eye looks with this stunning selection of 12 eye brushes with marble and rose gold finishes inside a matching Beauty Bag. The ultra-soft synthetic brush fibers are perfect for applying, blending, lining and more, while the travel-friendly bag keeps your brushes protected...