Hair Concerns

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

A weekly leave-in treatment and hair mask that makes hair 8x stronger* + more resistant to future damage while adding softness, smoothness + shine. Triple Bond Complex is for all hair types and levels of damage, from overbleached, compromised hair to virgin hair naturally...

This fortifying shampoo gently cleanses while reversing damage, making hair look and feel healthier. Because you deserve to kick damage to the curb. The new Restore Shampoo and Conditioner have upgraded its original benefits for dry, damaged hair by solely focusing its efforts on...

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

A shampoo that gently cleanses and instantly infuses long-lasting hydration to extremely damaged hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium to...

Achieve full, voluminous hair with the Grow Gorgeous Volume Density Discovery Kit, available at Socialite Beauty. This trial-sized, four-step regimen is designed for those with fine, flat hair seeking an instant lift and lasting body. Combining Grow Gorgeous’s best-selling Hair Density Serum Original with...

A lightweight, high-shine finishing spray that instantly provides a glassy protective glow to all hair types with no greasy residue. Powered by a highly-refractive Patented Gloss Filter to enhance hair gloss and color, and UV protection to prevent color fading. This finishing spray creates...

Get sleek, nourished hair with the Innersense Sleek Stylers, available at Socialite Beauty. This essential trio offers clean haircare solutions for smooth, shiny, and polished hairstyles that last. Designed to be used alone or layered, these nourishing formulas tame frizz, add shine, and provide...

Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...

Revitalize your curls with Virtue Curl Leave-In Butter, now available at Socialite Beauty. This luxurious leave-in cream is formulated to hydrate, define, and protect your curls, leaving them soft, strong, and full of shine. Virtue® Curl Leave-In Butter is a leave-in cream rich in...

Give your hair the extra love it deserves with IGK Extra Love Volume & Thickening Conditioner, available at Socialite Beauty. This nutrient-rich formula is designed to hydrate, thicken, and strengthen thin, brittle hair while providing long-lasting volume and fullness. Lightweight yet deeply moisturizing, it...

A heat-protective blowout spray that mimics the smooth, high-shine, frizz-free results of keratin formulas for sleek results without the damage. This smoothing spray mimics the coating and smoothing properties of keratin formulas when activated by heat. Featuring hair-healthy spirulina protein and innovative bonding polymers...

A nourishing complement to the Rahua® Voluminous Shampoo, this rich yet weightless conditioner leaves hair lustrous, silky, and full of body and bounce. For Fine To Oily Hair Types, Including Colour-Treated Hair. Perfect for co-washing, it is enhanced with soothing lavender and uplifting eucalyptus...

An invisible volume spray with heat protection that delivers 2x more volume—it’s designed for all-day fullness. Help fine hair reach its full potential with this revivable volumizing spray that provides targeted lift at the roots and airy body through the lengths, all while leaving...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

A multi-benefit shampoo that adds moisture, shine, bounce and smoothness while nourishing the scalp for stronger, healthier looking hair. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This hair perfecting shampoo gives you the hair you’ve always dreamed of. Suitable for all hair...

A nourishing curl cream, packed with 10 ultra-rich butters and oils, that seals in moisture, intensely softens and enhances definition. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This concentrated, silicone-free whipped curl cream functions as a rich nourishing leave-in conditioner and curl...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

A hydrating treatment that gives an extra boost of conditioning and frizz protection. Powered by our Healthy Hair Molecule, No Frizz Leave-in Conditioner weightlessly blocks humidity 70% better than silicones, smoothes the hair texture so strands are polished and frictionless while the Healthy Hair...

A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability. An anti-frizz smoothing cream for medium hair types that controls frizz, conditions from root to tip, and leaves...

An energizing scalp booster that lays the foundation for gorgeous hair. Hair Type: All Hair Types Vitamin C 10% + Prebiotic Booster provides antioxidant protection to rejuvenate and revive, with a stabilized form of vitamin C. Universally known to boost collagen synthesis and combat oxidative...

Beautiful hair starts with a happy scalp, so don’t skip it! Hair Type: Hair with a tendency for grease and product build-up Formulated with Glycolic Acid, the AHA 5% + Prebiotic Booster provides gentle exfoliation, encouraging the removal of dead skin cells while helping to...

Fortify hair and prevent split ends with our capsule collection - Rahua Core Rituals. For All Hair Types Rejuvenate and strengthen damaged, dull hair to ensure hair and scalp health with rich active antioxidants known to protect and promote hair growth. A proprietary blend of natural oils moisturize,...

Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...

Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...

Enhance your hair’s natural beauty with the Living Proof Perfect Hair Day™ High Shine Gloss, available at Socialite Beauty. This lightweight, silicone-free gloss serum is designed to add an instant, glass-like shine and smoothness to any hair type. Infused with Living Proof’s patented technology,...

Achieve full, voluminous hair with IGK Extra Love Volume Hair Shampoo, available at Socialite Beauty. This lightweight formula delivers lasting body and lift to fine and medium hair types while deeply nourishing and hydrating strands. Formulated with a blend of botanical extracts and moisturizing...

An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all...

A high-tech, lightweight styling cream with heat protection that delivers 30 percent thicker-looking hair that lasts all day. Discover a high-tech, lightweight styling cream with heat protection that provides lasting, all-day body while leaving hair visibly thicker and denser. It also lightly conditions and...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A replenishing deep conditioning mask that repairs dry, damaged hair for long-lasting softness, shine, and smoothness. Restore Repair Mask is for dry, damaged hair. This is a powerful silicone-free conditioning hair treatment that mends dry, damaged hair for long-lasting softness, shine and smoothness for...

A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Natural oils in hair contain a critical number of fatty acids. Those fatty acids, combined with sterols and ceramides create the foundation for healthy, soft hair. While...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

Transform fine, thinning hair with the Virtue Flourish Thickening Styling Treatment, available at Socialite Beauty. Formulated with Virtue’s innovative Alpha Keratin 60ku® protein, this styling treatment boosts volume, thickness, and strength for visibly fuller hair with a flexible hold. Perfect for those with thinning...

Experience the best of Virtue’s hair repair technology with the Virtue Fan Favorites Kit, available at Socialite Beauty. This exclusive holiday set brings together Virtue’s award-winning products to repair and strengthen hair in real-time, making it shinier, healthier, and more resilient. Perfect for gifting...

Enhance your hair’s volume, shine, and texture with the Living Proof Volume, Shine & Texture Kit, available at Socialite Beauty. This carefully curated set includes Living Proof’s volumizing and radiance-boosting essentials, perfect for adding body and movement while maintaining softness and shine. Start with...

Bring your hair back to life with the Living Proof Repair, Protect & Rebuild Kit, available at Socialite Beauty. Specially designed for damaged or compromised hair, this set provides a complete solution to strengthen, repair, and protect, making it ideal for restoring hair health....

Transform your hair routine with the Living Proof Hydrate, Detangle & Extend Kit, available at Socialite Beauty. This all-in-one kit provides everything you need to maintain healthy, hydrated, and refreshed hair, day after day. Combining Living Proof’s Perfect Hair Day Shampoo and Conditioner with...

Transform your hair care routine with Virtue ColorKick® Illuminating Mask, available at Socialite Beauty. This nourishing mask is designed to enhance color vibrancy, add radiance, and provide intense hydration without drying out your hair. Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that...

Transform your hair styling routine with Virtue Texturizing Spray, available at Socialite Beauty. This innovative, lightweight mist adds texture, volume, and definition to your hair, delivering a lustrous, healthy shine. Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly...