Virtue®
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Vendor:Virtue®
6-In-1 Styler
A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...- From $27.50 CAD
- From $27.50 CAD
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Vendor:Virtue®
Curl Discovery Kit
Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
6-In-1 Styling Paste
A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Frizz Block Smoothing Spray
Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...- From $37.00 CAD
- From $37.00 CAD
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Vendor:Virtue®
Curl Defining Gel
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Texturizing Spray
Transform your hair styling routine with Virtue Texturizing Spray, available at Socialite Beauty. This innovative, lightweight mist adds texture, volume, and definition to your hair, delivering a lustrous, healthy shine. Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Moisture-Defining Whip
Achieve soft, defined, and frizz-free hair with the Virtue Moisture-Defining Whip, available at Socialite Beauty. This ultra-lightweight, hydrating styling foam is infused with Alpha Keratin 60ku®, a revolutionary keratin protein that strengthens and repairs hair while providing flexible hold and touchable softness. Perfect for...- $39.99 CAD
$55.00 CAD- $39.99 CAD
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Vendor:Virtue®
Lifting Powder
Elevate your hairstyle with the Virtue Lifting Powder, available at Socialite Beauty. This innovative, weightless powder is designed to provide immediate volume and texture to fine or flat hair. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, it not only enhances fullness but also...- $49.00 CAD
- $49.00 CAD
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Vendor:Virtue®
Healthy & Renewed Hair Duo - Recovery
Revitalize dry, damaged hair with the Virtue Healthy & Renewed Hair Duo, available at Socialite Beauty. This essential repair set combines Virtue’s award-winning Recovery Shampoo and best-selling Restorative Treatment Mask to bring life back to brittle, lackluster hair. Powered by Virtue’s breakthrough Alpha Keratin...- $38.00 CAD
- $38.00 CAD
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Vendor:Virtue®
Volumizing Primer
A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...- $52.00 CAD
- $52.00 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.