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Find the best products for solving any hair concerns or enhancing your hair.

Virtue®
$23.50 CAD - $58.00 CAD
$23.50 CAD - $58.00 CAD
A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and...
Virtue®
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A trio of high-performance formulas designed to nourish and visibly repair weakened strands. Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features...
Virtue®
$90.00 CAD - $184.00 CAD
A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100%...
Virtue®
$52.00 CAD
$52.00 CAD
Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free,...
Virtue®
$23.50 CAD - $60.00 CAD
A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with...
Virtue®
$60.00 CAD
An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a first-of-its-kind...
Virtue®
$23.50 CAD - $58.00 CAD
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a...
Virtue®
$25.00 CAD - $60.00 CAD
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting...
Virtue®
$27.50 CAD - $48.00 CAD
$27.50 CAD - $48.00 CAD
A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler...
Virtue®
$53.00 CAD
A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers...
Virtue®
$102.00 CAD
Get thicker, stronger, shinier - and most importantly, more - hair and a healthier scalp Density Booster helps hair grow stronger and healthier while nourishing...
Virtue®
$53.00 CAD
$53.00 CAD
The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Virtue's...
Virtue®
$90.00 CAD - $173.00 CAD
A trio of ultra-nourishing hair heroes that encourage the illusion of fuller, thicker lengths. The set forms a part of the brand’s Flourish® collection, a...
Virtue®
$52.00 CAD
$52.00 CAD
A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku®...
Virtue®
$60.00 CAD
A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin...
Virtue®
$58.00 CAD
Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight...
Virtue®
$25.00 CAD - $60.00 CAD
A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our...
Virtue®
$46.00 CAD - $96.00 CAD
$46.00 CAD - $96.00 CAD
An intensely moisturizing mask takes hair from dry and damaged to silky soft in as little as three minutes. Virtue® Labs Restorative Treatment Mask deeply...
Virtue®
$94.50 CAD
A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy...
Virtue®
$63.00 CAD
A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands,...
Virtue®
$47.00 CAD
$47.00 CAD
A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight,...
Virtue®
$52.00 CAD
A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability...
Virtue®
$23.50 CAD - $58.00 CAD
$23.50 CAD - $58.00 CAD
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while...
Virtue®
$57.00 CAD
An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This...
Virtue®
$23.50 CAD - $54.00 CAD
$23.50 CAD - $54.00 CAD
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and...
Virtue®
$52.00 CAD
$52.00 CAD
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer...
Virtue®
$24.00 CAD - $60.00 CAD
$24.00 CAD - $60.00 CAD
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and...