Shine

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...

A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

A shampoo that gently cleanses and instantly infuses long-lasting hydration to extremely damaged hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium to...

This time-release dry hair treatment mask uses first of its kind leave-in bond-building technology and vegan silk extract to repair and soften hair without mess or residue. For All Hair Types First-of-its kind leave-in, bond-building technology repairs and protects hair from the inside out....

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A heat-activated, prep mist that provides 24-hour volume and double the thickness. Weightless rice water essence detangles, hydrates, and provides 450°F heat protection to prime and plump fine, thin strands. Adds volume and thickness Provides 450°F heat protection Detangles and hydrates A Volumizing And...

A hair ceremony to neutralize brass, increase hydration and keep color cool while boosting brilliance. Made with blonde and gray hues in mind, the nourishing, silicone-free formulas work across all hair types and textures. Detox Hair Mask: Remove buildup and residue with this clarifying detox...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a...

A nourishing curl cream, packed with 10 ultra-rich butters and oils, that seals in moisture, intensely softens and enhances definition. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This concentrated, silicone-free whipped curl cream functions as a rich nourishing leave-in conditioner and curl...

Transform your hair care routine with Virtue ColorKick® Illuminating Mask, available at Socialite Beauty. This nourishing mask is designed to enhance color vibrancy, add radiance, and provide intense hydration without drying out your hair. Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that...

Meet your hair's self care ritual to cleanse, condition, restore, and set with the VOIR'S Complete Haircare Ritual. 4-Piece Gift Set A quartet of good hair day tidings— cleanse your hair and scalp with Sunrise Rituals, let Sunset Rituals condition your tresses, masque your mane with the...

Achieve smooth, frizz-free hair that lasts with the Living Proof Condition, Smooth & Extend Kit, available at Socialite Beauty. This complete haircare set combines Living Proof’s frizz-fighting and style-extending essentials, including the No Frizz Shampoo, Conditioner, Smooth Styling Cream, and the Perfect Hair Day...

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

Revitalize and protect your hair with the Virtue Damage Repair Essentials Set, available at Socialite Beauty. This powerful duo combines two targeted repair treatments that work together to strengthen, nourish, and add shine to damaged hair. Whether your hair is compromised by heat, color,...

Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...

A lightweight, high-shine finishing spray that instantly provides a glassy protective glow to all hair types with no greasy residue. Powered by a highly-refractive Patented Gloss Filter to enhance hair gloss and color, and UV protection to prevent color fading. This finishing spray creates...

A Hair Ceremony to Maximize shine for lackluster hair. Revitalize shine with this colour safe gentle cleansing hair collection. Crafted with coconut and pumpkin seed oils, shea butter and other emollient plant ingredients that enhance and protect colour, delivering naturally clean, healthy and vibrant hair, without...

Crafted with 100 percent pure handmade Rahua oil, the Rahua Elixir is a luxurious, concentrated hair and scalp treatment that delivers dramatic results. Best for all hair types. Sustainably harvested in the Amazon rainforest, Rahua oil visibly revitalizes and strengthens weak, damaged strands, leaving...

Embrace, enhance and keep curls happy with this rich and reparative Rahua oil-based leave-in styling treatment. Best For All textures of curly hair Bring enchantment to curls with Rahua Enchanted Island Vegan Curl Butter. This nourishing butter softens and enriches strands, adds hold and...

An in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticles. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Like a topcoat for nails, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield that adds intense...

Give your hair the extra love it deserves with IGK Extra Love Volume & Thickening Conditioner, available at Socialite Beauty. This nutrient-rich formula is designed to hydrate, thicken, and strengthen thin, brittle hair while providing long-lasting volume and fullness. Lightweight yet deeply moisturizing, it...

Achieve full, voluminous hair with IGK Extra Love Volume Hair Shampoo, available at Socialite Beauty. This lightweight formula delivers lasting body and lift to fine and medium hair types while deeply nourishing and hydrating strands. Formulated with a blend of botanical extracts and moisturizing...

Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...

Hydrating shampoo quenches hair while restoring bounce, shine, and luster. Gently washes away hair-dulling residues while nourishing and strengthening. Shine boosting shampoo drenches hair with deep hydration and nourishment from seaweed collagen and other essential nutrients. Gently washes away dulling residues while boosting shine...

A multi-tasking, IGK Good Behavior hair prep spray that detangles, protects against heat, controls frizz, enhances shine. For Straight, Wavy, Curly, Coiled Hair Types This multi-tasking hair prep spray is the first step in any hair routine. It gently detangles, controls frizz for up to...

A heat-protective blowout spray that mimics the smooth, frizz-free results of a keratin treatment. 100% agreed their hair looked like they got a keratin treatment at a salon. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Spirulina protein strengthens and nourishes while an...

A heat-protective blowout spray that mimics the smooth, high-shine, frizz-free results of keratin formulas for sleek results without the damage. This smoothing spray mimics the coating and smoothing properties of keratin formulas when activated by heat. Featuring hair-healthy spirulina protein and innovative bonding polymers...

An instantly smoothing shampoo with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. SAFE FOR ALL HAIR TYPES INCLUDING COLORED AND CHEMICALLY TREATED. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for...

A hydrating curl gelée that defines, blocks frizz and adds shine. Flexible, medium-hold formula keeps curls soft and crunch-free. For Wavy, Curly, Coiled Hair Types This hydrating, silicone-free styling gel defines curls and provides 72 hour frizz control*. This modern, oil-infused formula features a...

A priming spray to provide optimal body, style retention and thermal care. Works well with all hair types. Prime and prepare hair with love. Vitamin B and rice protein restore strength and shine while plumping hair from roots to ends during styling. Baobab and...

A calming serum that restores harmony to scalps in distress. Balancing Scalp Serum to promote follicle health. This soothing serum restores peace and harmony to scalps in distress. Its clean, calming formula features Hemp Seed Oil and Tea Tree Oil to address common scalp...

A refreshing scalp treatment that purifies and nourishes the scalp for healthy hair. Nourishing Scalp Serum to promote follicle health. Clean, skin-loving ingredients Zinc Gluconate and Magnesium Oil remove product buildup, balance natural oils and restore a harmonious environment for optimal hair growth. Micro...

A lightweight treatment oil to nourish the scalp and roots. Skincare shouldn’t stop at the hairline. Give your scalp extra nourishment and hydration with Hair Renew Scalp Oil. In just a few drops, this treatment supplies the scalp with essential nutrition that encourages an...

Revitalize dry, damaged hair with the Virtue Healthy & Renewed Hair Duo, available at Socialite Beauty. This essential repair set combines Virtue’s award-winning Recovery Shampoo and best-selling Restorative Treatment Mask to bring life back to brittle, lackluster hair. Powered by Virtue’s breakthrough Alpha Keratin...

A kit that contains travel-size PhD shampoo, conditioner, cream, and dry shampoo. The Hello Hydration Kit includes the Perfect hair Day™ (PhD) Shampoo and Perfect hair Day™ Conditioner which hydrate, add shine, and leave hair stronger. It also includes the No Frizz Nourishing Styling...

A strong hold finishing hairspray developed in the IGK salon. Style-locking formula provides 72 hours of hold and a high-shine, humidity-proof finish, without flaking. This next-generation formula features an environmentally conscious propellant for an ultra-low global warming impact. Provides 72-hour hold High-shine, humidity-proof finish...

Transform your hair routine with the Living Proof Hydrate, Detangle & Extend Kit, available at Socialite Beauty. This all-in-one kit provides everything you need to maintain healthy, hydrated, and refreshed hair, day after day. Combining Living Proof’s Perfect Hair Day Shampoo and Conditioner with...

An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all...

A volumizing lotion for body and fullnes. Ideal for all hair types and textures Enhance volume roots to ends with this medium hold styling lotion. Add fullness, manageability, expansion and shine with Certified Organic honey and aloe vera, rice amino acids and eucalyptus. Honey...

A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. Lightweight formula restores hydration and provides 450°F heat protection. For Straight, Wavy, Curly, Coily Hair Types This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes, and protects up to 450°F heat....

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

A multi-benefit shampoo that adds moisture, shine, bounce and smoothness while nourishing the scalp for stronger, healthier looking hair. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This hair perfecting shampoo gives you the hair you’ve always dreamed of. Suitable for all hair...

A supercharged lash and brow-enhancing serum, packed with hair-boosting peptides and biotin. This weightless, hydrating serum is clinically-proven to increases thickness, fullness, and density of brows and lashes in just 4 weeks*. (*Clinical results as compared to a control) This safe and effective serum...