Virtue®
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Vendor:Virtue®
Flourish® Hair Growth Treatment (Minoxidil 5%)
A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
Recovery Shampoo
Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...- From $17.63 CAD
$23.50 CAD- From $17.63 CAD
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Vendor:Virtue®
Recovery Conditioner
A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Hair Rejuvenation Treatment Set for Thinning Hair
A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
Smooth Unfrizz Cream
Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Curl Leave-In Butter
Revitalize your curls with Virtue Curl Leave-In Butter, now available at Socialite Beauty. This luxurious leave-in cream is formulated to hydrate, define, and protect your curls, leaving them soft, strong, and full of shine. Virtue® Curl Leave-In Butter is a leave-in cream rich in...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Hydrating Healing Hair Oil
An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Damage Reverse Serum
Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...- $84.00 CAD
- $84.00 CAD
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Vendor:Virtue®
Flourish® Mask For Thinning Hair
A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...- $94.50 CAD
- $94.50 CAD
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Vendor:Virtue®
Curl Shampoo
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish Thickening Styling Treatment
Transform fine, thinning hair with the Virtue Flourish Thickening Styling Treatment, available at Socialite Beauty. Formulated with Virtue’s innovative Alpha Keratin 60ku® protein, this styling treatment boosts volume, thickness, and strength for visibly fuller hair with a flexible hold. Perfect for those with thinning...- $63.00 CAD
- $63.00 CAD
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Vendor:Virtue®
Colorkick® Illuminating Mask
Transform your hair care routine with Virtue ColorKick® Illuminating Mask, available at Socialite Beauty. This nourishing mask is designed to enhance color vibrancy, add radiance, and provide intense hydration without drying out your hair. Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that...- $96.00 CAD
- $96.00 CAD
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Vendor:Virtue®
Smooth Discovery Kit
A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
Split End Serum
Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...- $58.00 CAD
- $58.00 CAD
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Vendor:Virtue®
Smooth Shampoo for Coarse & Textured Hair
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Volumizing Styler
An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest...- $57.00 CAD
- $57.00 CAD
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Vendor:Virtue®
Flourish® Conditioner for Thinning Hair
A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...- $63.00 CAD
- $63.00 CAD
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Vendor:Virtue®
Curl Conditioner with Jojoba Oil
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...- From $24.00 CAD
- From $24.00 CAD
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Vendor:Virtue®
Repair & Strengthen Recovery Discovery Kit
Bring life back to damaged hair with the Virtue Recovery Discovery Set, available at Socialite Beauty. Designed for those seeking healthier, stronger hair, this set includes Virtue’s most effective repair treatments in convenient travel sizes, featuring the power of Alpha Keratin 60ku® protein to...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Mini Must-Haves 5-Piece Trial Travel Set
Take Virtue’s transformative hair care wherever you go with the Mini Must Haves 5-Piece Trial Travel Set, available at Socialite Beauty. Packed with travel-sized essentials, this set features Virtue’s top-selling products, each powered by the revolutionary Alpha Keratin 60ku® protein to repair, strengthen, and...- $86.00 CAD
- $86.00 CAD
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Vendor:Virtue®
Daily Damage Repair Essentials Gift Set Duo
Revitalize and protect your hair with the Virtue Damage Repair Essentials Set, available at Socialite Beauty. This powerful duo combines two targeted repair treatments that work together to strengthen, nourish, and add shine to damaged hair. Whether your hair is compromised by heat, color,...- $90.00 CAD
- $90.00 CAD
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Vendor:Virtue®
Restorative Treatment Hair Mask
Transform your hair care routine with Virtue Restorative Treatment Mask, available at Socialite Beauty. This luxurious, lightweight mask deeply hydrates and repairs hair without weighing it down, providing intense nourishment and a silky smooth finish. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair...- $96.00 CAD
- $96.00 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.