Virtue®
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Vendor:Virtue®
Flourish® Hair Growth Treatment (Minoxidil 5%)
A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
6-In-1 Styler
A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...- From $27.50 CAD
- From $27.50 CAD
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Vendor:Virtue®
Flourish® Hair Rejuvenation Treatment Set for Thinning Hair
A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
6-In-1 Styling Paste
A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Volumizing Mousse
Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
Frizz Block Smoothing Spray
Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...- From $37.00 CAD
- From $37.00 CAD
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Vendor:Virtue®
Curl Defining Whip
A hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Curl Defining Gel
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Flourish Thickening Styling Treatment
Transform fine, thinning hair with the Virtue Flourish Thickening Styling Treatment, available at Socialite Beauty. Formulated with Virtue’s innovative Alpha Keratin 60ku® protein, this styling treatment boosts volume, thickness, and strength for visibly fuller hair with a flexible hold. Perfect for those with thinning...- $63.00 CAD
- $63.00 CAD
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Vendor:Virtue®
Texturizing Spray
Transform your hair styling routine with Virtue Texturizing Spray, available at Socialite Beauty. This innovative, lightweight mist adds texture, volume, and definition to your hair, delivering a lustrous, healthy shine. Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Flourish® Volumizing Styler
An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest...- $57.00 CAD
- $57.00 CAD
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Vendor:Virtue®
Moisture-Defining Whip
Achieve soft, defined, and frizz-free hair with the Virtue Moisture-Defining Whip, available at Socialite Beauty. This ultra-lightweight, hydrating styling foam is infused with Alpha Keratin 60ku®, a revolutionary keratin protein that strengthens and repairs hair while providing flexible hold and touchable softness. Perfect for...- $39.99 CAD
$55.00 CAD- $39.99 CAD
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Vendor:Virtue®
Lifting Powder
Elevate your hairstyle with the Virtue Lifting Powder, available at Socialite Beauty. This innovative, weightless powder is designed to provide immediate volume and texture to fine or flat hair. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, it not only enhances fullness but also...- $49.00 CAD
- $49.00 CAD
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Vendor:Virtue®
Volumizing Primer
A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Un-Frizz Cream
A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...- $60.00 CAD
- $60.00 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.