All Products

A styling cream that creates amplified volume, touchable texture and flexible hold on dry hair for long-lasting revivability. Amp² Texture Volumizer is a multifaceted, easy to use, instant styling product, powered by our miracle molecule, to provide amplified volume, touchable texture and flexible hold...

A hydrating curl gelée that defines, blocks frizz and adds shine. Flexible, medium-hold formula keeps curls soft and crunch-free. For Wavy, Curly, Coiled Hair Types This hydrating, silicone-free styling gel defines curls and provides 72 hour frizz control*. This modern, oil-infused formula features a...

A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability. An anti-frizz smoothing cream for medium hair types that controls frizz, conditions from root to tip, and leaves...

Revitalize your curls with Virtue Curl Leave-In Butter, now available at Socialite Beauty. This luxurious leave-in cream is formulated to hydrate, define, and protect your curls, leaving them soft, strong, and full of shine. Virtue® Curl Leave-In Butter is a leave-in cream rich in...

An invisible volume spray with heat protection that delivers 2x more volume—it’s designed for all-day fullness. Help fine hair reach its full potential with this revivable volumizing spray that provides targeted lift at the roots and airy body through the lengths, all while leaving...

Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Restore Conditioner is for anyone with colored, chemically treated, weakened, or damaged hair. The Restore Conditioner have upgraded its original benefits for...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

A nourishing curl cream, packed with 10 ultra-rich butters and oils, that seals in moisture, intensely softens and enhances definition. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This concentrated, silicone-free whipped curl cream functions as a rich nourishing leave-in conditioner and curl...

A high-tech, lightweight styling cream with heat protection that delivers 30 percent thicker-looking hair that lasts all day. Discover a high-tech, lightweight styling cream with heat protection that provides lasting, all-day body while leaving hair visibly thicker and denser. It also lightly conditions and...

A replenishing deep conditioning mask that repairs dry, damaged hair for long-lasting softness, shine, and smoothness. Restore Repair Mask is for dry, damaged hair. This is a powerful silicone-free conditioning hair treatment that mends dry, damaged hair for long-lasting softness, shine and smoothness for...

Nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. No Frizz Shampoo and Conditioner are for anyone with frizz-prone hair or those with naturally curly hair who are seeking smooth styles. This conditioner delivers noticeably smoother hair after just one...

A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Natural oils in hair contain a critical number of fatty acids. Those fatty acids, combined with sterols and ceramides create the foundation for healthy, soft hair. While...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A silicone-free, dual-use oil that mimics hair’s natural lipids to smooth, hydrate, and add shine to curls before shampooing or after styling. Designed to be used as a pre-shampoo treatment or a finishing oil, this biomimetic formula replenishes lost moisture, enhances shine, and protects...

A lightweight conditioning styler that strengthens, enhances natural texture, and protects against frizz. This lightweight conditioning styler strengthens, enhances natural texture, and protects from frizz. It has light conditioning and a high level of hold. It’s powered by Living Proof’s Healthy Curl Complex, which...

Conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Midweight conditioning styler formulated for curly hair. This residue-free styler is specially formulated to give curls the strength and definition they need. It delivers optimal conditioning, leaving...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. This creamy, low-lather shampoo is powered by the Healthy Curl Complex to gently cleanse without stripping hair. It balances cleaning and conditioning, plus...

A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. This hydrating conditioner is made to moisturize and detangle all types of textures, without the heavy residue. It’s infused with Living Proof’s Healthy...

This lightweight cream has just a hint of conditioning to leave hair feeling softer and looking naturally fuller. This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks...

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. The new No Frizz Shampoo takes frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just...

Curl Defining Gel is a lightweight gel that provides long-lasting hold without the crunch or weight. It adds humidity-resistant control and definition for frizz-free styles on all curl types. Curl Defining Gel is a lightweight gel that provides long-lasting hold without the crunch or...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

A conditioning, silicone-free mask that provides unruly hair with maximum frizz control, conditioning, and smoothness. This deep-conditioning mask intensely conditions even the coarsest hair without weighing it down. It supports healthy hair’s natural protective layer, resulting in maximum frizz protection. No Frizz Intense Moisture...

An elongating conditoning styler that defines and detangles even the tightest coils for softer, shinier, and frizz-free strands. Curl Elongator was formulated specifically for coily hair. Curl Elongator does not have traditional styling resins that would provide hold. This product is about controlling the hair...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

This styling spray addresses the four elements of smoothness: fiber alignment, frizz protection, static and flyaway control, and a natural, non-greasy finish—for results that last up to 96 hours. A lightweight, silicone-free anti-frizz spray designed for fine hair that delivers serious smoothness and frizz-fighting...

A concentrated, silicone-free anti-frizz serum specifically formulated for thick or coarse hair that provides a smooth blowout in half the time while adding softness and shine. No Frizz Smooth Styling Serum is designed for coarse and/or thick hair types who are looking to create...

This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. The new Perfect hair Day™ Shampoo and Conditioner have the same multitude of benefits with even more noticeable results. The new formulation now...

This dry conditioning spray instantly tames up to 92% of frizz while leaving hair softer, smoother, and shinier. No Frizz Instant De-Frizzer is a dry conditioning spray that instantly tames up to 92% of frizz on dry hair by adding softness, smoothness and shine. No...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. Full Shampoo and Conditioner are for anyone with fine, flat or thin hair. A gentle, yet thoroughly cleansing volumizing shampoo that gently...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. For anyone with fine, flat or thin hair. This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like...