Gluten-Free Beauty

A luxe mini trio of our bestselling mask treatments to elevate your skincare routine and transform your complexion. Each mask in this collection offers a unique form of skincare support, harnessing the power of Hawaiian Raw Honey to polish, nourish and illuminate your skin....

Moisturize & Replenish Your skin has different needs throughout the day. This powerful duo of Aloha Ambrosia + Mahina Elixirs work day and night to moisturize, repair, and turn back the clock on your complexion. Use Aloha Ambrosia in the mornings for lightweight all-day...

A milky textured exfoliating serum packed with AHA + Oat for an instant glow that won't damage the skin barrier or cause irritation. Suitable for all skin. Targets Dullness, uneven texture and dryness. A first of its kind, plant-powered exfoliating acid treatment that effectively...

A heat-activated, prep mist that provides 24-hour volume and double the thickness. Weightless rice water essence detangles, hydrates, and provides 450°F heat protection to prime and plump fine, thin strands. Adds volume and thickness Provides 450°F heat protection Detangles and hydrates A Volumizing And...

These magical creations capture the night sky in constellations of scintillating starlight. These magical creations capture the night sky in constellations of scintillating starlight. Each richly textured, brightly shimmering gelée formulation creates natural magic in a highly pigmented potion all while being made with...

Thorn Pulp Crunchy Jelly Oil Cleansing Balm has a strange, unique, utterly satisfying texture that feels almost icy–and melts with the warmth of your touch. On the skin, it turns into a rich oil that removes makeup unlike anything else. The most pigmented, bold,...

A luxuriously creamy formula enriched with peptides, botanicals and organic skincare ingredients. Enriched with peptides, botanicals and organic skincare ingredients, this luxuriously creamy formula merges makeup and lipcare to create a formula unlike any lip oil you have tried before. Formulated with skin-nourishing marula...

Universal duo shades that suits all complexions, adding healthy natural colour to your face. A multitasking powder to apply as a contour, eyeshadow, lip colour and all over the face to even skin tone. Breathable formula that doesn’t clog pores and even helps to...

Fresh and flawless skin cover pot that famously covers redness, banishes dark circles and evens complexions. The ultimate must-have for your makeup bag, we (humbly) think this is the best all-cover foundation & concealer in one, to instantly even skin tone & camouflage imperfections....

With its luscious fragrance of juicy mango and creamy coconut, this beachy body oil captures the essence of a languid summer day in the tropics. Tropical Body Oil for Hair, Skin, and Sun Lightweight and easily absorbed, this multipurpose hair & body oil is...

A decadently nourishing facial mask formulated to replenish lost moisture, smooth uneven skin texture, and deliver a plumping & firming effect. Chocolate & Macadamia. It's the decadent combination of well-loved ingredients in an innovative hydrating mask. It's the antioxidant pair of nourishing ingredients in...

The ultimate age-defying eye cream. Grenache Grape Seed. It's the tiny part of the grape that's highly concentrated in polyphenols which neutralize free radicals, the principal causes of premature crow's feet around the eyes. It's combined with a stable Granactive Retinoid that acts fast...

A dark spot minimizing, skin soothing, visibly brightening facial oil. Sémillon Grape Seed. It's the part of the grape that's discarded when making white wines. It's the concentrated source of polyphenols that neutralize free radicals, the principal causes of premature aging. It's combined with...

Rich-yet-weightless matte bronzer powder for natural bronzing and effortless contouring. PureBronze Matte Bronzer is formulated with powerful antioxidants to help fight free radical damage. It also contains moisturizing Shea Butter and skin-softening Jojoba Seed Oil for a creamy texture, smooth application and easy blending....

Ultra-hydrating color-correcting serum that uses a sheer green tint to visually neutralize redness while helping to soothe the skin and combat redness-causing dryness. Visually neutralizes mild-to-moderate skin redness using a sheer green tint. Minimizes the appearance of redness to create a more neutral base...

This ultimate long-lasting eyeliner has richly pigmented color and a silky-smooth finish. This ultimate long-lasting eyeliner has richly pigmented color and a silky-smooth finish. Designed for easy application; perfect for lash line, waterline, smudged or winged. A first-of-its-kind clean eyeliner with added eye nourishing...

A clean, lightweight foam provides firm hold, cuts down on drying time and creates ultimate curl definition—for long-lasting style. Work this firm hold foam over wet hair to decrease dry time, enhance natural texture, and provide style longevity. Its lightweight yet powerful formula features...

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...

A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...

A BHA gel cleanser that thoroughly cleans pores and gently exfoliates oily and combination skin prone to breakouts. Combo, blemish-prone, and oily skin types A BHA gel cleanser that deep cleans and gently exfoliates oily - combination skin prone to breakouts. Willow Bark BHA...

Define, enhance, and protect your lips with nourishing pigment. A richly pigmented, longwearing, skin-caring creamy lip pencil. Expertly formulated to complement an inclusive range of nude shades. With its own sharpener and brush for flawless precision, it glides on easily to naturally define lips,...

Define, enhance, and protect your lips with nourishing pigment. A richly pigmented, longwearing, skin-caring creamy lip pencil. Expertly formulated to complement an inclusive range of nude shades. With its own sharpener and brush for flawless precision, it glides on easily to naturally define lips,...

A transformative renewal serum that blends powerful skincare actives with nourishing botanicals to boost clarity and breathe youthful vitality into the skin. Ideal for all skin types Formulated with low-irritation HPR retinoids, Aqua A gently promotes cellular turnover to help clear breakouts and smooth...

holi (radiance) uses two pure ingredients to strengthen your body’s natural collagen and drench your skin, hair, and nails with moisture. The result is a complexion that’s radiant in a formula that’s easy to digest—no fillers included.  Beauty begins at the cellular level —...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...

A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for a more vibrant look. Instantly neutralize brass, brighten, moisturize, and add shine with this blonde boosting routine. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types An in...

An instantly smoothing shampoo with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. SAFE FOR ALL HAIR TYPES INCLUDING COLORED AND CHEMICALLY TREATED. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for...

An instantly smoothing conditioner with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for any frizz-free look, curly or straight! SAFE FOR ALL HAIR...

Colorist-developed at-home hair color, with safe and effective ingredients for vibrant, dimensional, salon-worthy color. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types IGK Color shares its signature shades straight from the salon. Professional-grade, safe, & easy-to-use formulas are boosted with hair-nourishing ingredients clinically...

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...