Hair

Embrace, enhance and keep curls happy with this rich and reparative Rahua oil-based leave-in styling treatment. Best For All textures of curly hair Bring enchantment to curls with Rahua Enchanted Island Vegan Curl Butter. This nourishing butter softens and enriches strands, adds hold and...

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...

A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...

Rahua Heat Protectant Shield is a plant-based leave-in spray that protects against heat damage – nourishes strands and leaves hair smooth and healthy. For All Hair Types Mist on and shield strands as you heat style.This heat resistant plant complex safeguards strands from heat...

A lightweight hair repair treatment that instantly transforms dry or damaged hair by restoring hair’s outermost protective layer, leaving hair softer, shinier, smoother + healthier-looking after one use. Perfect hair Day™ Healthy Hair Perfector is a lightweight hair treatment that instantly transforms dry or damaged...

A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability. An anti-frizz smoothing cream for medium hair types that controls frizz, conditions from root to tip, and leaves...

This styling spray addresses the four elements of smoothness: fiber alignment, frizz protection, static and flyaway control, and a natural, non-greasy finish—for results that last up to 96 hours. A lightweight, silicone-free anti-frizz spray designed for fine hair that delivers serious smoothness and frizz-fighting...

A concentrated, silicone-free anti-frizz serum specifically formulated for thick or coarse hair that provides a smooth blowout in half the time while adding softness and shine. No Frizz Smooth Styling Serum is designed for coarse and/or thick hair types who are looking to create...

Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Restore Conditioner is for anyone with colored, chemically treated, weakened, or damaged hair. The Restore Conditioner have upgraded its original benefits for...

This hydrating shampoo gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash. A moisturizing ester detangles and enhances shine while Living Proof’s Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from...

This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. The new Perfect hair Day™ Shampoo and Conditioner have the same multitude of benefits with even more noticeable results. The new formulation now...

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. The new No Frizz Shampoo takes frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just...

Nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. No Frizz Shampoo and Conditioner are for anyone with frizz-prone hair or those with naturally curly hair who are seeking smooth styles. This conditioner delivers noticeably smoother hair after just one...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. Full Shampoo and Conditioner are for anyone with fine, flat or thin hair. A gentle, yet thoroughly cleansing volumizing shampoo that gently...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. For anyone with fine, flat or thin hair. This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like...

A versatile texturizing spray that turns up the volume on different styles for an imperfectly perfect lived-in look and feel. This finishing styler is scientifically engineered to dial up any look and give hair immediate and long-lasting volume, texture, and soft hold in just...

This fortifying shampoo gently cleanses while reversing damage, making hair look and feel healthier. Because you deserve to kick damage to the curb. The new Restore Shampoo and Conditioner have upgraded its original benefits for dry, damaged hair by solely focusing its efforts on...

v This nighttime treatment combats visible negative effects from environmental stressors for fuller, thicker, healthier-looking hair from the root. Scalp Care Revitalizing Treatment is for consumers who aim to have thicker, fuller, healthier-looking hair. When you notice thinning, you want it fixed, fast. Unlike...

This leave-in treatment offers instant hydration and lasting relief, soothing the flaking, itching, and irritation associated with a dry scalp. Scalp Care Dry Scalp Treatment is leave-in scalp treatment that delivers instant hydration and lasting relief from dry scalp flaking, itching and irritation. This...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for a more vibrant look. Instantly neutralize brass, brighten, moisturize, and add shine with this blonde boosting routine. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types An in...

An instantly smoothing shampoo with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. SAFE FOR ALL HAIR TYPES INCLUDING COLORED AND CHEMICALLY TREATED. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for...

An instantly smoothing conditioner with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for any frizz-free look, curly or straight! SAFE FOR ALL HAIR...

A coconut milk-infused leave-in conditioner nourishes and protects hair, adds shine, and controls frizz for up to 24-hours. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Borrowing from skincare technology, IGK Thirsty Girl features a patented Hyaluronic Acid Technology that forms a rich...

Colorist-developed at-home hair color, with safe and effective ingredients for vibrant, dimensional, salon-worthy color. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types IGK Color shares its signature shades straight from the salon. Professional-grade, safe, & easy-to-use formulas are boosted with hair-nourishing ingredients clinically...

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

A multi-benefit shampoo that adds moisture, shine, bounce and smoothness while nourishing the scalp for stronger, healthier looking hair. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This hair perfecting shampoo gives you the hair you’ve always dreamed of. Suitable for all hair...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This lightweight invisible dry shampoo erases mild dirt and oil...

A powerful dry shampoo that cleanses even the most oily hair and scalp with oil-erasing, odor-eliminating charcoal powder. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This heavy-duty charcoal dry shampoo allows you to go even longer between washes, even after workouts. Detoxifying...

An in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticles. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Like a topcoat for nails, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield that adds intense...